# Updated Modern Technology Logos The Nokia Logo Gets a New Refreshing Typeface Update By Amy Duong | Published 2023-02-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nokia-logo References: [engadget](https://www.engadget.com/this-is-nokias-new-logo-170934312.html)  The latest [Nokia](https://www.trendhunter.com/trends/nokia-6310) logo makes its appearance after 60 years. The iconic logo gets a dramatic new angle as the typeface and 'Yale Blue' tone is completely transformed into a digital and modern new look. Speaking about the latest brand update, Nokia notes in a blog post attributed to Pekka Lundmark, Nokia's CEO that “We are updating our strategy, and, as a key enabler, we are also [refreshing our brand](https://www.trendhunter.com/trends/walmart-brand-refresh) to reflect who we are today: a business-to-business technology innovation leader pioneering the future where networks meet cloud. In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about,” Lundmark told [Bloomberg](https://www.trendhunter.com/trends/rio-news). "We want to launch a new brand that is focusing very much on the networks and industrial digitalization, which is a completely different thing from the legacy mobile phones.” Image Credit: Nokia ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 87% | Activity: 97% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Brand Refresh:** The trend of updating brand identity to reflect a shift in business focus presents opportunities for marketing and design agencies to offer their services to companies in need of a brand refresh. - **Industrial Digitalization:** With Nokia shifting its focus to industrial digitalization, there are opportunities for technology companies to develop innovative solutions that cater to the needs of this new market. - **B2B Technology Innovation:** Nokia's rebranding to reflect their status as a B2B technology innovation leader highlights the need for companies in this sector to prioritize brand positioning that accurately reflects their current business focus. ### Where This Applies - **Marketing and Design:** The trend of brand refreshes presents opportunities for marketing and design agencies to offer their services to companies in need of rebranding. - **Technology:** Nokia's focus on industrial digitalization opens up opportunities for technology companies to offer solutions that cater to this new market. - **Telecommunications:** Nokia's shift away from its legacy mobile phone business presents opportunities for telecommunications companies to develop innovative solutions that cater to the needs of B2B clients. ## Related on Trend Hunter - [Next-Generation Soda Branding](https://www.trendhunter.com/trends/new-pepsi-logo.md) - [Nostalgic Cellphone Digital Devices](https://www.trendhunter.com/trends/nokia-design-archives.md) - [Millennium-Inspired Cellphones](https://www.trendhunter.com/trends/nokia-phones.md) - [Minimalist Logo Rebrands](https://www.trendhunter.com/trends/sandisk-logo.md) - [Modernized Millennium Cellphones](https://www.trendhunter.com/trends/nokia-3210.md) - [EV Automobile Re-Brandings](https://www.trendhunter.com/trends/stripeddown-logo.md) - [Refreshed Chocolate Bar Logos](https://www.trendhunter.com/trends/kit-kat-logo.md) - [Industrial Cellphone Concepts](https://www.trendhunter.com/trends/nokia-n90-x-nothing-concept.md) - [Modernized Coffee Product Branding](https://www.trendhunter.com/trends/nescaf-branding.md)