# Intuitive Use Cellphones The Nokia Easy Enables the Technologically Challenged to Make Calls By Amelia Roblin | Published 2012-07-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/nokia-easy References: [tuvie](http://www.tuvie.com/nokia-easy-mobile-phone-for-elderly-people/) & [artdim.over-blog](http://artdim.over-blog.com/pages/Nokia_Easy-3591444.html) This [Nokia](https://www.trendhunter.com/trends/nokia-6310) Easy mobile phone has the potential to do very well on the market, catering to a consumer base of the [elderly who have been left behind](https://www.trendhunter.com/trends/lg-easy-tv) in the speedy progress of technology. Boiling the functions of a cellphone down to the ability to facilitate calls and the sending and receiving of text messages, the device limits the number of commands that a user has to learn. But beyond the functional reduction of the modern smartphone, Bez Dimitri's concept flaunts a completely [unique appearance, designed from scratch](https://www.trendhunter.com/trends/noka-7610-5g) to best incorporate an inventive intuitive interface. Along one side of the Nokia Easy is a column of large-type number keys with corresponding letters. A touch-sensitive strip makes scrolling easy, few buttons reduce confusion and the software is constantly prompting the user as a guide through different operations. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 88% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Simplified Cellphone:** The Nokia Easy demonstrates the trend of simplifying cellphones, catering to the elderly who struggle with technology. - **Intuitive Interface:** Bez Dimitri's concept showcases the trend of designing intuitive interfaces that guide users through different operations. - **Elderly-focused Technology:** The Nokia Easy taps into the trend of developing technology specifically tailored for the elderly. ### Industries Being Reshaped - **Telecommunications:** Telecommunications companies can innovate by creating simplified cellphones like the Nokia Easy to cater to the elderly market. - **Consumer Electronics:** Consumer electronics companies have opportunities in designing intuitive interfaces for their mobile devices, inspired by Bez Dimitri's concept. - **Assistive Technology:** Assistive technology industries can explore developing more elderly-focused devices and software to bridge the technology gap. ## Related on Trend Hunter - [Reduced Connectivity Mobile Devices](https://www.trendhunter.com/trends/minimal-phone.md) - [Industrial Cellphone Concepts](https://www.trendhunter.com/trends/nokia-n90-x-nothing-concept.md) - [Nostalgic Flip Phone Concepts](https://www.trendhunter.com/trends/nokia-n90.md) - [Frill-Free Cellphone Ranges](https://www.trendhunter.com/trends/hmd-cellphones.md) - [Keyboard-Intact E-Ink Smartphones](https://www.trendhunter.com/trends/the-minimalist-phone.md) - [Cubic Industrial Phone Models](https://www.trendhunter.com/trends/minimalist-phone-concept.md) - [Premium Retro Mobile Phones](https://www.trendhunter.com/trends/nokia-150.md) - [Millennium-Inspired Cellphones](https://www.trendhunter.com/trends/nokia-phones.md) - [Tactile Accessible Mobile Technologies](https://www.trendhunter.com/trends/accessible-mobile-technology.md)