# Skyscraper Projection Shows Nokia Deadmau5 Spectacle Promotes Nokia Lumia 800 By Katherinev123 | Published 2011-11-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nokia-deadmau5 References: [popsop](http://popsop.com/51145) & [facebook](https://www.facebook.com/nokia.uk?sk=app_129765767126750) The [Nokia](https://www.trendhunter.com/trends/nokia-n90-x-nothing-concept) Deadmau5 projection show is in promotion of the new social media-oriented and brilliantly designed Nokia Lumia 800 phone and will take place on Nov. 28 in London. Nokia has joined forces with the famous producer Deadmau5 and the world's leading [4D projection artists](https://www.trendhunter.com/trends/cirque-du-soleil1) to create a never-before-seen projection show, says Popsop. Set to be a one-night -- and free -- event, the Nokia Deadmau5 4D show will include 30 minutes of [eye-popping projections](https://www.trendhunter.com/trends/lumino1). The full length of the London Millbank Tower, a skyscraper that is 120 meters tall and comprises 800 windows, will be the canvas for the projections, while the music will be provided by Deadmau5. He has even created two new tracks specifically for this incredible spectacle. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 31% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Projection Mapping Events:** The Nokia Deadmau5 projection show demonstrates the potential for using projection mapping technology to create immersive and captivating experiences. - **Branded Collaborations:** The collaboration between Nokia and Deadmau5 showcases the opportunities for brands to partner with influential artists and creators to reach new audiences. - **Social Media Marketing:** The promotion of the Nokia Lumia 800 through a high-impact projection show highlights the power of social media platforms for generating buzz and engagement. ### Sectors Adopting This - **Technology:** Projection mapping technology presents innovative opportunities for the technology industry to create interactive and visually stunning experiences. - **Entertainment:** Branded collaborations between artists and entertainment companies offer new avenues for marketing and audience engagement. - **Consumer Electronics:** The Nokia Lumia 800 promotion demonstrates the potential of immersive marketing campaigns to drive interest and sales in the consumer electronics industry. ## Related on Trend Hunter - [Branded Holographic Spectacles](https://www.trendhunter.com/trends/holographic-spectacle.md) - [Branded Digital Light Shows](https://www.trendhunter.com/trends/maybank-light-show.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [High-Profile Live Performance Marketing](https://www.trendhunter.com/trends/highprofile-marketing-event.md) - [Immersive Digital Art Galleries](https://www.trendhunter.com/trends/the-reel-store.md) - [Projector Brand-Supported Events](https://www.trendhunter.com/trends/cirque-du-soleils.md) - [Large-Scale Drone Lightshows](https://www.trendhunter.com/trends/drone-lightshow.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Immersive Light Show Experiences](https://www.trendhunter.com/trends/llumi.md)