# Nokia Hires Cool Hunters Indian Design Students Influence Cell Phones By Bianca | Published 2007-11-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/nokia-cool-hunters-indian-design-students References: [livemint](http://www.livemint.com/2007/11/27000316/Nokia-dials-cool-hunters-for-t.html) The emergence of trend spotting and cool hunting companies is changing the way people approach business; [Nokia](https://www.trendhunter.com/trends/nokia-n90-x-nothing-concept), the world's largest cellphone maker, is one of the latest mega businesses to utilize these creative individuals. Cool hunters make a living scouring the world for new innovations and pride themselves on identifying the next big thing. It's actually Nokia's division in India that stared up the [Nokia Design](http://www.nokia.com/NOKIA_COM_1/About_Nokia/Sidebar_Teasers/Backgrounders/nokiadesignbackgrounder.pdf) program comprised of 60 college students from the Srishti School of Art, Design and Technology. "It is a place that Nokia thinks might yield the next big innovation," [LiveMint](http://www.livemint.com/2007/11/27000316/Nokia-dials-cool-hunters-for-t.html)said. These students scour the streets, the media and the web for upcoming trends -- just like we do here at Trend Hunter. They look at everything from street style to emerging technologies and eco-initiates, a give Nokia the scoop to help them continue to create the latest and greatest for the [cell phone market](https://www.trendhunter.com/trends/hmd-cellphones). ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 48% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Trend Spotting:** The emergence of trend spotting and cool hunting companies is changing the way people approach business, creating opportunities for businesses to stay ahead of consumer preferences and market trends. - **Cool Hunting:** Cool hunters make a living scouring the world for new innovations, presenting opportunities for businesses to identify and leverage cutting-edge ideas and products. - **Eco-initiatives:** Scouring the streets, media, and web for emerging eco-initiatives allows businesses to tap into the growing demand for sustainable and eco-friendly products and services. ### Sectors Adopting This - **Technology:** The use of trend spotting and cool hunting can help technology companies like Nokia continuously innovate and develop the latest and greatest products. - **Fashion:** Incorporating trend spotting and cool hunting practices can give fashion businesses an edge in identifying and capitalizing on upcoming fashion trends. - **Consumer Electronics:** The utilization of cool hunters and trend spotters can provide consumer electronics companies with valuable insights to create innovative and market-leading products. ## Related on Trend Hunter - [Industrial Cellphone Concepts](https://www.trendhunter.com/trends/nokia-n90-x-nothing-concept.md) - [Nostalgic Flip Phone Concepts](https://www.trendhunter.com/trends/nokia-n90.md) - [Millennium-Inspired Cellphones](https://www.trendhunter.com/trends/nokia-phones.md) - [Posh Pill-Shaped Smartphones](https://www.trendhunter.com/trends/nokia-infinity-pro.md) - [Updated Modern Technology Logos](https://www.trendhunter.com/trends/nokia-logo.md) - [Wacky Design Smartphones](https://www.trendhunter.com/trends/playful-phone-experimentation.md) - [Teen-Targeted Smartphone Models](https://www.trendhunter.com/trends/hmd-x1.md) - [Antihero-Inspired Phone Accessories](https://www.trendhunter.com/trends/smart-outfit.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md)