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# Gold-Slinging Mobiles
The Nokia C3-01 Gold Edition Gets the Midas Touch Treatment

By Matt Ho | Published 2011-08-28 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/nokia-c3-01-gold-edition
References: [unwiredview](http://www.unwiredview.com/2011/08/23/nokia-c3-01-gold-edition-gets-unveiled-as-a-budget-gold-plated-featurephone-with-1-ghz-processor/) & [nokia](http://www.nokia.com/)

While the [Nokia](https://www.trendhunter.com/trends/nokia-6310) C3-01 Gold Edition is an older model and not as advanced as a smartphone, it certainly is worth a lot more than what's out there.

If you haven't guessed already, the Nokia C3-01 Gold Edition is made from the exact material that the name indicates. When I say gold, I don't mean the gold leaf that's normally sprinkled; this is actually [plated with 18 karats](https://www.trendhunter.com/trends/24k-gold-plated-toothbrush) of the material. As for the technical specs, the company has added a 1 GHz processor to this model, a quad-band GSM, a 5-MP camera, Bluetooth and the typical goodies one would expect in a [cell phone](https://www.trendhunter.com/trends/hmd-cellphones) these days.

The Nokia C3-01 Gold Edition is intended to be primarily for Eastern European and Middle Eastern markets. But who knows, it may make its way to North American markets soon.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 35% | Activity: 35% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Mobile Phones:** The trend of creating luxury mobile phones with precious materials presents disruptive innovation opportunities in the mobile technology industry.
- **Exclusive Limited Editions:** The rise of exclusive limited editions in the mobile phone market offers disruptive innovation opportunities for brands to cater to niche markets and create a sense of exclusivity.
- **Premium Materials:** The use of premium materials like gold in mobile phone design opens up disruptive innovation opportunities to create high-end, luxury products for discerning customers.

### Where This Applies

- **Mobile Technology:** The mobile technology industry can explore disruptive innovation opportunities by capitalizing on the trend of luxury mobile phones and developing premium offerings for affluent customers.
- **Consumer Electronics:** The consumer electronics industry can tap into the demand for exclusive limited editions by incorporating this trend in their product strategies and creating unique offerings for collectors and enthusiasts.
- **Luxury Goods:** The luxury goods industry can explore disruptive innovation opportunities by collaborating with technology companies to create customized luxury mobile phones that combine cutting-edge technology with exquisite craftsmanship.

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