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# Shortcut-Keyed Colorful Smartphones
The Nokia Asha 210 has Designated Keys for Wi-Fi and WhatsApp

By Jen Chae | Published 2013-05-28 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/nokia-asha-210
References: [gadgets.ndtv](http://gadgets.ndtv.com/mobiles/news/nokia-asha-210-listed-online-for-rs-3999-but-not-officially-available-yet-370098) & [pcmag](http://www.pcmag.com/article2/0,2817,2418093,00.asp)

The vibrant-colored [Nokia](https://www.trendhunter.com/trends/nokia-c12) Asha 210 saves you the hassle of scrolling through general settings to turn on Wi-Fi -- it has a designated button for that on its QWERTY hardware keyboard. The Nokia Asha 210 also has a shortcut key for [WhatsApp](https://www.trendhunter.com/trends/whatsapp-update-2), a popular alternative texting app. The purchase of the phone also comes with a lifetime of unlimited WhatsApp usage.

The specific and explicit endorsement of WhatsApp is powerful. This free bundle will surely get many newbies on board with WhatsApp. [Facebook](https://www.trendhunter.com/trends/jiophone-prima-4g) recently branded with HTC by designing the software; this Nokia-WhatsApp collaboration brands a phone slightly differently, as WhatsApp is a mere messaging tool.

Aside from the shortcut features, the Nokia Asha 210 has a built-in voice feature which guides users to stay in the frame when taking selfies (there is no front camera). The phone comes in the vibrant CMYK colors.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 37% | Activity: 48% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What Makes This Trend Stand Out

- **Designated Shortcut Keys:** Businesses can explore the opportunity to create smartphones with designated shortcut keys for specific functions, streamlining user experience.
- **Alternative Texting Apps:** There is a disruptive innovation opportunity to develop smartphones that prioritize alternative texting apps, providing users with more options and flexibility.
- **Voice-guided Selfies:** Entrepreneurs can capitalize on the trend of voice-guided selfies by creating smartphones with built-in voice features that help users take better self-portraits.

### Sectors Adopting This

- **Mobile Devices:** The mobile device industry can leverage the trend of designated shortcut keys to design smartphones that offer enhanced functionality and user convenience.
- **Messaging Apps:** The messaging app industry can seize the opportunity to develop innovative alternative texting apps that can compete with established players like WhatsApp.
- **Camera Technology:** The camera technology industry can explore the demand for smartphones with voice-guided selfie features, creating devices that cater to users' desire for better self-portraits.

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