# Anti-Apple Campaign Nokia "Open To Anything" Posters in NYC By cosio55 | Published 2007-10-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nokia-anti-aplle-campaign References: [engadget](http://www.engadget.com/2007/10/01/nokia-unlocks-anti-apple-campaign/) Since the [iPhone](https://www.trendhunter.com/trends/iphone-brutal) was released, many other mobile phone companies have wracked their brains on how to compete with [Apple](https://www.trendhunter.com/trends/analog-life). [Nokia](https://www.trendhunter.com/trends/nokia-n90-x-nothing-concept) couldn't have been more obvious they feel wrath toward their competitor. These posters were photographed in New York City over the weekend by a MAcRUmors forum jockey. **Implications** - In today's crowded market, companies are becoming more and more unabashed with their competitive drive towards staple companies. It seems that the gloves are off with big-brand battles, generating publicity and consumer excitement for any new products simultaneously. Though some companies can learn from this, one must think carefully before entering a head-to-head session of campaign competition as there is legal risk involved. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 73% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Competitive Drive:** Companies are becoming more unabashed in their competitive drive towards staple companies, generating publicity and consumer excitement for new products simultaneously. - **Big-brand Battles:** The gloves are off with big-brand battles, as companies aim to generate publicity and consumer excitement. - **Legal Risk:** Entering a head-to-head campaign competition involves legal risk and careful consideration. ### Where This Applies - **Mobile Phone Companies:** Mobile phone companies are grappling with how to compete with Apple in today's crowded market. - **Advertising and Marketing:** The competitive drive and big-brand battles in the market generate opportunities for advertising and marketing companies. - **Consumer Electronics:** In the crowded market, new products and innovations are driving consumer excitement and interest in the consumer electronics industry. ## Related on Trend Hunter - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Industrial Cellphone Concepts](https://www.trendhunter.com/trends/nokia-n90-x-nothing-concept.md) - [Vibrant Sharp-Edged Phones](https://www.trendhunter.com/trends/iphone-brutal.md) - [Comical Lawsuit-Inspired Campaigns](https://www.trendhunter.com/trends/glebe-farms-oatly-lawsuit.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md)