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# Fashion Phones
Nokia 7380 and the L'Amour Collection

By Monnie | Published 2007-05-01 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/nokia-7380-lamour-collection
References: [nokia](http://www.nokia.ca/english/products/7380/7380.asp)

This is the [Nokia](https://www.trendhunter.com/trends/nokia-n90) 7380, often referred to as the "[lipstick" phone](https://www.trendhunter.com/trends/charlotte-tilburys-phone-grip) because it is slightly larger than a lipstick tube. When the screen is not in use, it turns into a mirror. Currently, you can order the phone on Nokia's website or through select [high end FASHION retailers](https://www.trendhunter.com/trends/nokia-design-archives). In Canada, for example, the phone is being sold through Holt Renfrew, a high-end fashion retailer.

Here are some of the features from the Holt Renfrew Website:
- An innovative fashion statement to complement your eclectic style
- Iconic and slim in design, revel in its stunning compact size
- Sensually accentuated with leather, cloth, metal, and ceramic finishes
- Ease of control with the intuitive Nokia Naviâ„¢ Spinner
- A cool glass mirror display with light-enhanced effects
- Capture the spotlight with a 2-megapixel flash-enabled camera

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 67% | Activity: 56% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Fashion Phones:** Opportunity: Explore the intersection of fashion and technology by creating stylish and innovative smartphones.
- **Compact Design:** Opportunity: Develop compact and slim smartphone designs that appeal to fashion-conscious consumers.
- **Fashion Retail Partnerships:** Opportunity: Collaborate with high-end fashion retailers to offer exclusive smartphone collections and accessories.

### Industries Being Reshaped

- **Fashion Retail:** Opportunity: Expand product offerings by integrating fashion-forward smartphones into the fashion retail industry.
- **Telecommunications:** Opportunity: Drive innovation in the telecommunications industry by incorporating fashion and design elements into smartphone technology.
- **Consumer Electronics:** Opportunity: Tap into the growing market for stylish consumer electronics by developing fashion-focused smartphones.

## Related on Trend Hunter

- [High-Fashion Flip Phones](https://www.trendhunter.com/trends/galaxy-z-flip-5s.md)
- [Nostalgic Flip Phone Concepts](https://www.trendhunter.com/trends/nokia-n90.md)
- [Pink Socialite Smartphones](https://www.trendhunter.com/trends/razr-plus-1.md)
- [Posh Pill-Shaped Smartphones](https://www.trendhunter.com/trends/nokia-infinity-pro.md)
- [Lipstick-Paired Smartphones](https://www.trendhunter.com/trends/huawei-pocket-s-520.md)
- [Refined Elegance Flip Smartphones](https://www.trendhunter.com/trends/oppo-find-n3-flip.md)
- [Millennium-Inspired Cellphones](https://www.trendhunter.com/trends/nokia-phones.md)
- [Nostalgic Colorful Flip Phones](https://www.trendhunter.com/trends/2660-flip.md)
- [Magenta-Hued Flip Phones](https://www.trendhunter.com/trends/motorola-razr-plus.md)
