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# Finnish Competition for the iPhone
Nokia 71e

By Going Like Sixty | Published 2008-07-26 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/nokia-71e-iphone-killer
References: [blog.wired](http://blog.wired.com/gadgets/2008/07/review-nokia-e7.html)

[iPhone](https://www.trendhunter.com/trends/iphone-brutal) killers are promised everyday, but the [Nokia](https://www.trendhunter.com/trends/nokia-infinity-pro) E71 looks like it has a real shot.

The Finnish phone looks great, and has all the features that make the iPhone so appealing. It has a [very slim profile](https://www.trendhunter.com/trends/iphone-air-1), 3.2 mp camera, and the ability to pick your phone service! It features QuickOffice which lets you create, edit and send Word/PowerPoint/Excel files.

The cool factor is the E71 two home screens: one for word apps and one for fun, like audio, video and games. One button toggles between the screens.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 91% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Slim Profile Smartphones:** The trend of slim profile smartphones presents an opportunity for companies to create sleek and stylish devices that rival the appeal of the iPhone.
- **Multifunctional Mobile Devices:** The trend of multifunctional mobile devices opens up the possibility for innovative features and capabilities that can compete with the iPhone's appeal.
- **Personalized Phone Service:** The trend of personalized phone service allows for customization and flexibility, providing a disruptive innovation opportunity to meet individual consumer needs.

### Sectors Adopting This

- **Mobile Phone Manufacturing:** The mobile phone manufacturing industry has the opportunity to leverage slim profile smartphones and multifunctional mobile devices to compete with the iPhone.
- **Software Development:** The software development industry can capitalize on the trend of personalized phone service by creating innovative applications and services that cater to individual preferences and needs.
- **Entertainment and Gaming:** The entertainment and gaming industry can explore the trend of multifunctional mobile devices to create engaging audio, video, and game experiences on smartphones.

## Related on Trend Hunter

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- [Nostalgic Flip Phone Concepts](https://www.trendhunter.com/trends/nokia-n90.md)
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- [Retro-Futuristic Cellphone Designs](https://www.trendhunter.com/trends/noka-7610-5g.md)
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