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# Masked Model Fashion Shows
NOKI and Lovebox Produce a Tight and Bright Show

By Vittoria Natarelli | Published 2010-07-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/noki-and-lovebox
References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=19&ArticleID=8025&PageNum=1) & [novamatic](http://www.novamatic.com/noki.htm)

NOKI and Lovebox produced and presented NOKI's first-ever [fashion show](https://www.trendhunter.com/trends/endless-runway). The result was an onstage party of colors and patterns.

NOKI sat down with Dazed Digital to talk about the show and the designer's new store. The designer is all about [sustainability and style](https://www.trendhunter.com/trends/regeneration-nation), which is clearly proven in the collection since he describes it as "hip-hop Apocalypto." Be sure to check out the gallery for more shots of the NOKI and Lovebox collection.

**Implications** - [Eco-friendly product options](https://www.trendhunter.com/trends/iclothing) are appearing in every facet of the business world, including fashion, design and architecture. Customers are becoming increasingly more interested in purchasing goods and services that do not harm the environment. Green living is seen as a modern and advanced concept and way of life, which is the reason why many consumers are gravitating toward that lifestyle through different areas.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 89% | Activity: 36% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Eco-friendly Fashion Shows:** Integrate sustainability practices into fashion shows to attract environmentally conscious consumers.
- **Hip-hop Apocalypse Style:** Design clothing collections with unique and bold styles to stand out in the fashion industry.
- **Pattern and Color Diversity:** Experiment with bright colors and bold patterns in fashion to create visually stunning and attention-grabbing displays.

### Sectors Adopting This

- **Fashion Industry:** Incorporate eco-friendly materials and production practices in fashion design and production to meet consumer demand for sustainable fashion.
- **Event Planning Industry:** Create unique and visually striking event themes that cater to specific target markets, such as the hip-hop and environmentally conscious communities.
- **Sustainable Living Industry:** Develop and promote sustainable lifestyle products and services to meet the growing demand for eco-friendly options among consumers.

## Related on Trend Hunter

- [Unique Long-Lasting Costumes](https://www.trendhunter.com/trends/rave-and-festival-fashion.md)
- [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md)
- [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md)
- [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md)
- [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)
- [Breathable Festival Fabrics](https://www.trendhunter.com/trends/nobis.md)
- [Fashion Week NFTs](https://www.trendhunter.com/trends/altuzarra.md)
- [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md)
- [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md)