# Digital Age Blinders Panasonic Helps Consumers Concentrate with Innovative Noise-Cancelling Design By Kalin Ned | Published 2018-03-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/noisecanceling-design References: [engadget](https://www.engadget.com/2018/03/12/panasonic-sxsw-blinkers/) & [panasonic](https://www.panasonic.com) [Panasonic](https://www.trendhunter.com/trends/panasonic-soundslayer-gnw10) debuts a noise-canceling design at SXSW 2018 that not only stops audio distraction, but limits visual ones as well. The 'Wear Space' concept is a collaborative effort between the electronics brand and Japanese fashion designer Kunihiko Morinaga. The product is specifically designed to foster distraction-free work flow in the open concept office, coffee spaces or in the digital age altogether. The noise-canceling design does not only incorporate audio-blocking headphones, but also "a glorified horse blinder." The Wear Space product is definitely a response to consumer's "collective concentration deficit." With that in mind, Panasonic also sought out to make a more [fashion-forward](https://www.trendhunter.com/trends/openear-earbud-concept) and visually accessible silhouette for its product through the thoughtful collaboration with a Japanese fashion designer. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 34% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Distraction-free Workspaces:** The collaborative effort between Panasonic and Kunihiko Morinaga resulted in a noise-canceling design that aims to foster distraction-free work flow, creating opportunities for other businesses to re-evaluate productivity needs in the workplace. - **Multi-sensory Noise-cancelling:** Wear Space goes beyond the audio-blocking headphones by also introducing visual limitations to foster greater concentration, opening up opportunities for companies to create similar multi-sensory products for focus and creativity. - **Panasonic X Fashion Collaboration:** The collaboration between Panther and Kunihiko Morinag has generated interest in fashion x tech partnerships, creating emerging opportunities for disruptive innovation between fashion and technology industries. ### Where This Applies - **Consumer Electronics:** The noise-canceling technology in Wear Space fosters distraction-free workplace productivity, making it a desirable tech feature for other electronics manufacturers to incorporate in their products. - **Fashion Design:** The collaboration between Panasonic and Kunihiko Morinaga shows there is potential for innovative collaborations between fashion and technology, especially in terms of designing multi-sensory products that aim to improve wellbeing or productivity. - **Office Furniture & Workspace Design:** Wear Space aims to create distraction-free work spaces through a combination of technology and design, which could influence the furniture and workspace design industry in creating products and solutions that contribute to workplace productivity and wellness. ## Related on Trend Hunter - [Availability-Deciphering Devices](https://www.trendhunter.com/trends/future-of-work1.md) - [Industrial Collaboration Headphones](https://www.trendhunter.com/trends/conceptual-nothing-headphone-1.md) - [Semantic Hearing Headphones](https://www.trendhunter.com/trends/hearvana-ai.md) - [Disruptive Headphone Technologies](https://www.trendhunter.com/trends/disruptive-headphone.md) - [Detachable Amplifier Headphone Concepts](https://www.trendhunter.com/trends/nothing-headset-1.md) - [Wearable Private Media Hubs](https://www.trendhunter.com/trends/perisphere.md) - [AI-Powered ANC Headphones](https://www.trendhunter.com/trends/anker-soundcore-space-one.md) - [Conceptual Discreet Earbud Monitors](https://www.trendhunter.com/trends/zero-earbuds-and-glasses-concept.md) - [Hybrid Wearable Headphones](https://www.trendhunter.com/trends/neckphone-tri.md)