# City Noise-Cancellation Device The 'Dial It Down' Gadget Rids Your Home of the City Street Clamor By Malika Renee Butss | Published 2013-11-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/noise-cancellation References: [weburbanist](http://weburbanist.com/2013/11/24/dial-it-down-noise-cancelling-device-for-city-street-sounds/) The constant sounds of the busy city streets while you're trying to relax can be the utmost bother and a pillow over your ears isn't exactly the best noise cancellation device. Industrial designer Rudolf Stefanich came up with a high-tech solution to that noisy problem. Entitled 'Dial It Down,' the noise cancellation device that kills all that pesky clamor once you attach it to your window is a must-have. With added options of [filtering noise](https://www.trendhunter.com/trends/hearvana-ai) and even sound replacement, this gnarly gadget doesn't only cancel sounds, but allows you to be the conductor of your own [soothing natural sounds](https://www.trendhunter.com/trends/sonic-heirloom) opera. Equipped with a user-friendly touch interface, this very cool tech tool will give you the power to turn up or turn down the volume knob on real life. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 22% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Noise Cancellation Technology:** Disruptive innovation opportunity: Develop noise cancellation devices for different settings, such as offices, public spaces, and transportation. - **Personalized Sound Experience:** Disruptive innovation opportunity: Create customizable sound devices that allow users to curate their own audio environment, combining noise cancellation and sound replacement features. - **Smart Home Gadgets:** Disruptive innovation opportunity: Integrate noise cancellation technology into smart home devices to enhance the comfort and tranquility of living spaces. ### Who This Affects Most - **Consumer Electronics:** Disruptive innovation opportunity: Innovate noise cancellation devices with advanced features and functionalities to meet consumer demands. - **Health and Wellness:** Disruptive innovation opportunity: Develop noise cancellation devices with added benefits for promoting relaxation, stress reduction, and better sleep quality. - **Interior Design:** Disruptive innovation opportunity: Collaborate with designers and architects to seamlessly integrate noise cancellation technology into building structures and interior spaces. ## Related on Trend Hunter - [Balanced Noise-Masking Sound Machines](https://www.trendhunter.com/trends/nocturne-sound-machine.md) - [Sound-Blocking Office Pods](https://www.trendhunter.com/trends/room-phone-booth.md) - [Calming White-Noise Speaker Concepts](https://www.trendhunter.com/trends/white-noise-speaker.md) - [Noise-Cancelling Gaming Headphones](https://www.trendhunter.com/trends/noisecancelling-gaming-headphone.md) - [Voice-Quieting Face Masks](https://www.trendhunter.com/trends/voiceabsorbing-face-mask.md) - [Stress-Reducing Earplug Alternatives](https://www.trendhunter.com/trends/earplug-alternative.md) - [Ambient Noise-Filtering Wireless Earphones](https://www.trendhunter.com/trends/noisefiltering-wireless-earphone.md) - [Anti-Listening Technology Devices](https://www.trendhunter.com/trends/smart-device-privacy-controller.md) - [Aerospace Silent Masks](https://www.trendhunter.com/trends/skyted-silent-mask.md)