# Modern Apothecary Packaging Noise 13 Creates the Ziesche Modern Apothecary with an Old-World Look By Jamie Danielle Munro | Published 2014-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/noise-13 References: [packageinspiration](http://www.packageinspiration.com/ziesche-modern-apothecary.html/) & [noise13](http://noise13.com/) Noise 13 worked with Ziesche [Modern Apothecary](https://www.trendhunter.com/trends/modern-magic) to create a branding design that could appeal to the contemporary consumer, while maintaining that [old-school look](https://www.trendhunter.com/trends/whisky-designs). When people here "apothecary," their minds wander to ancient and medieval times. This branding design signifies this time gone by, while demonstrating why these products are perfect for [modern ailments](https://www.trendhunter.com/trends/glowing-relief). According to Package Inspiration, "the designs are delicate yet grounded — a balanced aesthetic that’s brought to life through careful font selection, a restrained color palette, and plenty of white space." Room is left on the bottles for the owner to date the products and sign them, keeping with that old-school and handcrafted aesthetic. Earthy tones are also also used for coloring in the branding design. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 68% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Delicate Grounded Packaging Design:** Creating a packaging design that balances delicate aesthetics with grounded elements can appeal to contemporary consumers looking for an old-school look. - **Old-school Handcrafted Aesthetic:** Incorporating an old-school handcrafted look in the branding design can evoke a sense of nostalgia and authenticity for modern consumers. - **Earthy Tone Branding Colors:** Using earthy tones in branding design can create a sense of natural and organic living for modern consumers. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry can benefit from creating packaging designs that evoke an old-school look and feel. - **Health and Wellness:** Health and wellness industries can incorporate old-school apothecary aesthetics to create a natural and organic feel in their products. - **Lifestyle and Home Goods:** The lifestyle and home goods industry can benefit from incorporating an old-school handcrafted look to appeal to consumers who prioritize authenticity and nostalgia. ## Related on Trend Hunter - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Targeted Treatment Packaging](https://www.trendhunter.com/trends/pharma-care.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Heritage-Inspired Sophisticated Whisky Packaging](https://www.trendhunter.com/trends/sophisticated-whisky-packaging.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Modernized Soup Packaging Designs](https://www.trendhunter.com/trends/specialty-products.md)