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# Color-Accented Noir Fashion
Yohji Yamamoto's Spring/Summer 2019 Silhouettes are Oversized & Bold

By Kalin Ned | Published 2018-06-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/noir-fashion
References: [hypebeast](https://hypebeast.com/2018/6/yohji-yamamoto-menswear-paris-spring-summer-2019) & [yohjiyamamoto.co.jp](http://www.yohjiyamamoto.co.jp/)

For his Spring/Summer 2019 presentation, Yohji Yamamoto evolves his [modern noir fashion](https://www.trendhunter.com/trends/black-tag-collection) to incorporate a wider range of style motifs, including some prints, patterns and vibrant colors. The loud accents truly make an attention-grabbing embellishment on the [deconstructed and slouchy silhouettes](https://www.trendhunter.com/trends/stein). From lengthy t-shirts and balloon pants to dual-colored double-breasted vests and chromatic lightweight trench coats, Yohji Yamamoto's noir fashion produces a memorable impact on the audience.

Described as "the godfather of modern-day dark clothing," the designer's latest Spring/Summer 2019 collection truly makes strides within the fashion industry. The overall aesthetic of the garments contains a certain poetic quality that is expressed not only through strategic styling but also through the runway models' attitude on the catwalk.

Photo Credits: [Monica Feudi](http://www.lebook.com/MonicaFEUDIFR77593)/ [Indigital.tv](http://www.indigital.tv/)

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 34% | Activity: 18% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Evolution of Noir Fashion:** The incorporation of prints, patterns, and vibrant colors in Yohji Yamamoto's Spring/Summer 2019 collection presents opportunities for disruptive innovation in the fashion industry.
- **Attention-grabbing Embellishments:** The use of loud accents on deconstructed and slouchy silhouettes opens up possibilities for disruptive innovation in garment design and construction.
- **Poetic Quality in Aesthetic:** The expression of a poetic quality through styling and attitude on the runway suggests space for disruptive innovation in fashion storytelling and brand experience.

### Sectors Adopting This

- **Fashion:** The evolution of noir fashion and the use of striking embellishments in Yohji Yamamoto's collection offer disruptive innovation opportunities for fashion designers and brands.
- **Garment Design and Construction:** The incorporation of attention-grabbing embellishments in deconstructed silhouettes presents disruptive innovation opportunities for garment designers and manufacturers.
- **Fashion Storytelling and Brand Experience:** The poetic quality expressed in Yohji Yamamoto's Spring/Summer 2019 collection opens up disruptive innovation opportunities in fashion storytelling and brand experience for fashion marketers and retailers.

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