# Flower Power Pictorials The Noemenus Quarterly Mary Katrantzou Spring/Summer Shoot Blooms By Jana Pijak | Published 2011-12-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/noemenus-quarterly-mary-katrantzou References: [beforeyoukillusall.blogspot](http://beforeyoukillusall.blogspot.com/2011/12/editorial-nomenus-quarterly-mary.html) & [ablogcuratedby](http://www.ablogcuratedby.com/amagazine/mary-katrantzou-ss12-by-emh/) The latest Nomenus Quarterly Mary Katrantzou Spring/Summer 2012 editorial features a variety of [vibrant and eye-catching florals](https://www.trendhunter.com/trends/eva-green). The shoot, lensed by photographer Erik Madigan Heck, showcases a bold and fearless wardrobe styled by Heidi Bivens. Model Mary Cann stars in the shoot while wearing the latest styles from Mary Katrantzou's Spring/Summer 2012 collection. The bright and [fiercely feminine editorial](https://www.trendhunter.com/trends/contemporary-femininity) features [fitted floral pants](https://www.trendhunter.com/trends/oasis-society), long, structured coats, tailored figure-hugging dresses, textured blazers and flower-decorated and vintage-inspired turbans that act as the shoot's main accessory. The stunning editorial is an over-saturated portrait series that blends a dynamic backdrop with intense floral ensembles. Mary resembles the subject of a complex painting with the photographs' rich textures resembling expressive brush strokes. The model's pale complexion stands out among a rich sea of color, making her resemble a collaged paper doll. Image Credit: [Erik Madigan](https://maisondesprit.com/) ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 81% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Floral Fashion:** Opportunity for disruptive innovation in the fashion industry by incorporating vibrant and eye-catching floral designs into clothing. - **Structured Coats:** Innovative possibilities for disruptively reinventing the coat industry with long, structured coats. - **Vintage-inspired Accessories:** Opportunity to disrupt the accessories market by creating flower-decorated and vintage-inspired turbans. ### Who This Affects Most - **Fashion:** Fashion industry professionals can reference the floral fashion trend to stay ahead of the latest design trends. - **Coat Manufacturing:** Coat manufacturers can explore the opportunity of creating long, structured coats to meet the demand of fashion-conscious consumers. - **Accessories:** Companies in the accessories industry can capitalize on the trend of vintage-inspired turbans adorned with flowers. ## Related on Trend Hunter - [Practical Floral-Inspired Sneakers](https://www.trendhunter.com/trends/floral-sneakers1.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Flower-Inspired Vibrant Rugs](https://www.trendhunter.com/trends/espressionismo-floreale.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md)