# British Rocker Kicks Noel Gallagher x adidas Originals Brings Musical Direction to Sneakers By Matt Ho | Published 2011-10-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/noel-gallagher-x-adidas-originals References: [freshnessmag](http://www.freshnessmag.com/2011/10/11/noel-gallagher-x-adidas-originals-training-72-ng-facebook-contest/) & [adidas](http://www.adidas.com/originals) The Noel Gallagher x [adidas](https://www.trendhunter.com/trends/sl-72-sneaker) Originals sneakers are the latest collaborative effort between a rock star and the sports company, with the previous one involving Ian Brown of the disbanded Stone Roses. The former [Oasis](https://www.trendhunter.com/trends/knebworth-concerts) guitarist shows that even he can venture into the world of fashion after brother Liam launched his own line called Pretty Green. The new Noel Gallagher x adidas Originals utilizes the Training 72 as the basis for this collaborative edition. It's a low-top style with a white leather upper contrasted by three blue stripes. The tongue features a portrait of Gallagher etched onto it in gold, as well as his signature. These sneakers are limited to only 200 pairs worldwide and will officially launch on October 22nd, at adidas Originals No.6 in London and No.74 in Berlin. You can also try your luck at winning a pair by visiting the adidas Originals' [Facebook](https://www.trendhunter.com/trends/manmades-the-boxer-brief) page. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 33% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Collaborative Music-inspired Sneakers:** The trend of rock stars collaborating with sports companies to create limited edition sneakers provides an opportunity for disruptive innovation in the fashion industry. - **Limited Edition Sneaker Releases:** The trend of releasing sneakers in limited quantities creates a sense of exclusivity and drives consumer demand, presenting an opportunity for disruptive innovation in the footwear industry. - **Fashion-music Crossovers:** The trend of musicians venturing into the world of fashion opens up new possibilities for disruptive innovation at the intersection of these two industries. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore disruptive innovation by collaborating with musicians to create limited edition sneaker collections. - **Footwear:** The footwear industry can leverage the trend of limited edition releases to drive consumer demand and create disruptive innovation in product design and marketing. - **Music:** The music industry can explore disruptive innovation by collaborating with fashion brands to create unique merchandise and expand their brand presence. ## Related on Trend Hunter - [Stylish Collaborative Sneaker Models](https://www.trendhunter.com/trends/sl-72-sneaker.md) - [Sportswear Imprint Art Exhibitions](https://www.trendhunter.com/trends/originals-newcastle.md) - [Collaborative Asymmetric Sneakers](https://www.trendhunter.com/trends/gazelle-shoes.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Artist-Collab Branded Jackets](https://www.trendhunter.com/trends/lidl-by-lidl.md) - [Reimagined Sneaker Collabs](https://www.trendhunter.com/trends/la-adidas-superstar-ii.md) - [Concert Anniversary Collectibles](https://www.trendhunter.com/trends/knebworth-concerts.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Minimal Sleek Skate Sneakers](https://www.trendhunter.com/trends/gazelle-sneaker.md)