# Rapper-Backed Swim Fins Drake's NOCTA IS Set to Release a Nike Swim Fin By Kanesa D | Published 2023-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nocta-3 References: [hypebeast](https://hypebeast.com/2023/1/drake-nocta-nike-scuba-slide-release-info) & [nike](http://nike.com) Drake’s [NOCTA](https://www.trendhunter.com/trends/white-chrome) brand has collaborated with [Nike](https://www.trendhunter.com/trends/zoom-drive) on a new set of [scuba slides](https://www.trendhunter.com/trends/offcourt-slides) called the ‘NOCTA x Nike Swim Fin.’ Arriving in an all-black presentation, the first preview of the slip-on swim shoes sees classic NOCTA x Nike branding on its tongue. Its slim, narrow shape is designed for the waters and is joined by a note of blue at the heel’s pull tab featuring “A.W.R.” and “C.L.” text. At the outsole, a ribbed finish sees an “M” written on it, likely referencing that it is a Medium size. The duo have not confirmed the release date for these swim shoes, but interested consumers can stay tuned for a potential summer collection from the brands. Image Credit: Nike, [hypebeast](https://hypebeast.com/2023/1/drake-nocta-nike-scuba-slide-release-info), [nike](http://nike.com) ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 90% | Activity: 65% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-backed Fashion Collabs:** Collaborating with popular figures like Drake can help brands tap into new markets and increase brand awareness. - **Innovative Swim Gear:** The NOCTA x Nike Swim Fin demonstrates the potential for technological advancements in swim gear to enhance performance and style simultaneously. - **Branding in Sports Gear:** With branding being integrated into the NOCTA x Nike Swim Fin, there is a growing trend of brands incorporating their logos onto sportswear to appeal to their fanbase. ### Sectors Adopting This - **Athletic Footwear:** Companies in this industry can explore collaborations with celebrities to gain exposure and tap into new markets. - **Swimwear:** Manufacturers and designers in swimwear can produce innovative swim gear with improved functionality and design to appeal to the modern consumer. - **Sports Merchandise:** By integrating branding onto sports gear, companies in this industry can appeal to fans beyond the game and attract a wider audience for their brand. ## Related on Trend Hunter - [Stealthy Updated Lifestyle Sneakers](https://www.trendhunter.com/trends/zoom-drive-sneaker.md) - [Summer-Ready Sporty Slip-Ons](https://www.trendhunter.com/trends/aqua-swoosh.md) - [Vibrant Orange Textural Sneakers](https://www.trendhunter.com/trends/hot-step-2.md) - [Collaborative Racing Streetwear Capsules](https://www.trendhunter.com/trends/lart-de-lautomobile-racing.md) - [Crisp Tonal Leather Sneakers](https://www.trendhunter.com/trends/hot-step-2-sneaker.md) - [Dynamic Collaborative Streetwear](https://www.trendhunter.com/trends/loverboy-nike-air-force-1-low.md) - [Black Stealthy Tonal Slides](https://www.trendhunter.com/trends/offcourt-slides.md) - [Colorful Collaborative Jersey Sets](https://www.trendhunter.com/trends/tech-fleece-suits.md) - [Rapper-Collaborative Textural Sneakers](https://www.trendhunter.com/trends/concrete-boys-air-force-1.md)