# Basketball-Themed Sporty Streetwear NOCTA Plans to Release a New Basketball Apparel Capsule By Amy Duong | Published 2022-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nocta-1 References: [hypebeast](https://hypebeast.com/2022/7/nocta-basketball-collection-release-date) & [nocta](https://www.nocta.com/collections/shop-all) Designed for the Summer 2022 season, [Toronto streetwear](https://www.trendhunter.com/trends/blue-jays-cans) imprint NOCTA plans to release a new collection centered around the themes of basketball. Drake expands his range as a [Toronto Raptors](https://www.trendhunter.com/trends/think-turkey) fan, also spending time playing the sport himself at the OVO-themed home gym. The upcoming collection is full of classic silhouettes including hoodies, shorts, socks, and t-shirts. As imagined, the highly anticipated range will be adorned with logo accents including the NOCTA text and [Nike Swoosh](https://www.trendhunter.com/trends/lart-de-lautomobile-racing) logo details. SOme of the items will also be marked with phrases that are themed around a team concept including one that reads "Sometimes You Sometimes Me Always Us." The collection is set to drop off later next week online on July 27th. Image Credit: NOCTA ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 22% | Activity: 23% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Basketball Fashion:** Opportunity for sport and fashion industries to collaborate on basketball-themed apparel and accessories. - **Athletic Streetwear:** Potential for fashion brands to create urban, sporty clothing that appeals to a wider audience. - **Celebrity-endorsed Apparel:** Chances for popular entertainers to partner with fashion labels or start their own clothing lines. ### Where This Applies - **Fashion:** The fashion industry can capitalize on the trend by creating unique, artistic designs for basketball-inspired clothing. - **Sportswear:** The sportswear industry can collaborate with fashion labels to incorporate athletic elements into streetwear clothing. - **Entertainment:** Celebrities can expand their personal branding and create new revenue streams by endorsing or creating their own clothing labels. ## Related on Trend Hunter - [Collaborative Racing Streetwear Capsules](https://www.trendhunter.com/trends/lart-de-lautomobile-racing.md) - [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md) - [Sporty Luxe Fashion Capsules](https://www.trendhunter.com/trends/the-balenciaga-x-nba.md) - [Dynamic Collaborative Streetwear](https://www.trendhunter.com/trends/loverboy-nike-air-force-1-low.md) - [Stealthy Updated Lifestyle Sneakers](https://www.trendhunter.com/trends/zoom-drive-sneaker.md) - [Sports-Inspired Streetwear](https://www.trendhunter.com/trends/ovo-x-wwe.md) - [Basketball-Inspired Apparel Collections](https://www.trendhunter.com/trends/draftkings-artist-series.md) - [Stark Tonal Retro Sneakers](https://www.trendhunter.com/trends/white-chrome.md) - [Luxury Apparel Capsules](https://www.trendhunter.com/trends/nocta-x-chrome-hearts.md)