# Functional Summertime-Inspired Drinks NOCCO Berry Rhubarb Has 180mg of Caffeine and Five Vitamins By Michael Hemsworth | Published 2025-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nocco-berry-rhubarb References: [foodbev](https://www.foodbev.com/news/nocco-introduces-new-strawberry-and-rhubarb-flavour-in-uk) & [nocco](https://nocco.com)  [NOCCO](https://www.trendhunter.com/trends/nocco-cherry-berry) Berry Rhubarb is the latest flavor of the functional drink that's crafted with a classic summertime taste profile in mind to offer consumers the perfect option to try out this spring. The drink features the signature flavor of [strawberry and rhubarb](https://www.trendhunter.com/trends/mother-root-rhubarb), which hits the right balance between being tart and sweet to work well for those on the hunt for a satisfying yet functional refreshment. The drink has a carbonated profile with a [sugar-free recipe](https://www.trendhunter.com/trends/red-bull-sugarfree-editions) alongside 180mg of caffeine, a five-vitamin blend and 3,000mg of BCAAs to work well for athletic individuals who need a boost. NOCCO Berry Rhubarb is headed to the UK market starting March 19, 2025 and will be available from gyms as well as the brand's online shop. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 62% | Activity: 64% | Freshness: 36% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Functional Beverage Innovations:** Functional beverages combining vitamins, caffeine, and amino acids are capturing consumer interest with their dual-purpose of taste and health benefits. - **Summertime Taste Profiles:** Seasonally inspired flavors like strawberry rhubarb are gaining popularity as companies tap into nostalgic and refreshing taste combinations. - **Sugar-free Carbonated Options:** Demand for sugar-free drinks with carbonation is rising, appealing to health-conscious consumers seeking an energizing yet low-calorie option. ### Industries Being Reshaped - **Sports Nutrition:** The integration of BCAAs and caffeine in beverages is transforming sports nutrition with multifunctional athletic refreshment options. - **Functional Foods:** Functional drinks are expanding the functional foods industry by offering vitamin-rich, low-calorie products aligning with wellness trends. - **Online Retail of Specialty Drinks:** Online platforms are becoming crucial channels for distributing niche beverage products directly to consumers looking for health-focused options. ## Related on Trend Hunter - [90s-Style Carbonated Drinks](https://www.trendhunter.com/trends/nocco-cherry-berry.md) - [Functional Mango-Flavored Fitness Drinks](https://www.trendhunter.com/trends/nocco-mango-del-sol.md) - [Sugar-Free Energy Alternatives](https://www.trendhunter.com/trends/epicurium.md) - [Vitamin-Based Sparkling Drinks](https://www.trendhunter.com/trends/bloom-nutrition-2.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Functional Focus-Improving Drinks](https://www.trendhunter.com/trends/nootropic-clean-energy-drink.md) - [Caffeinated Cherry Juice Drinks](https://www.trendhunter.com/trends/rubicon-raw-energy.md) - [Botanical Sweetener-Free Sodas](https://www.trendhunter.com/trends/nuisance-drinks.md) - [Sour Protein-Rich Refreshments](https://www.trendhunter.com/trends/protein-energy-drink.md)