# Body Positivity Campaigns Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way By Laura McQuarrie | Published 2023-07-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nobodylikeyou References: [instagram](https://www.instagram.com/p/Cu6gpgQuOHa/) & [us.iamproud](https://us.iamproud.com/collections/shop-all-body-proud)  The pressure to have a "summer-ready body" can take a toll on people's mental health, leading to stress, body image issues, and feelings of inadequacy that may overshadow the joy of the season—and skincare brand [Body Proud](https://www.trendhunter.com/trends/luxury-boutique-pilates) is alleviating these pressures with its #noBODYlikeyou campaign. This Gen Z-targeted campaign across [TikTok](https://www.trendhunter.com/trends/unseenbeauty-initiative) and other social media platforms encourages the next generation to feel proud, confident and empowered in their own body. For its #noBODYlikeyou campaign, Body Proud is partnering with [Body Positive Alliance](https://www.trendhunter.com/trends/total-body-sweat-odor-collection), a Gen Z student-led non-profit organization that advocates for the acceptance and representation of all bodies. This campaign builds up body positivity and breaks down unrealistic beauty standards, uplifting everyone regardless of their physical ability, size, race, gender or how they look. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 48% | Activity: 75% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Body Positivity:** Opportunity for brands to promote acceptance and representation of all bodies, breaking down unrealistic beauty standards. - **Gen Z Marketing:** Marketing campaigns targeted at Gen Z through platforms like TikTok, encouraging confidence and empowerment. - **Social Media Advocacy:** Utilizing social media platforms to spread the message of body positivity and empower individuals. ### Sectors Adopting This - **Skincare:** Skincare brands can leverage body positivity campaigns to promote inclusivity and empower their target audience. - **Non-profit Organizations:** Opportunity for non-profit organizations to partner with brands and support body positivity initiatives. - **Mental Health:** Connecting body positivity with mental health support to provide a holistic approach for individuals. ## Related on Trend Hunter - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Body Appreciation Programs](https://www.trendhunter.com/trends/body-appreciation-program.md) - [Empowering Clean Beauty Campaigns](https://www.trendhunter.com/trends/clean-beauty-campaign1.md) - [Body Appreciation Initiatives](https://www.trendhunter.com/trends/body-acceptance-week.md) - [Empowering Summer Campaigns](https://www.trendhunter.com/trends/empowering-summer-campaign.md) - [Body Neutrality Movements](https://www.trendhunter.com/trends/health-at-every-size.md) - [Virtual Body-Celebrating Workout Programs](https://www.trendhunter.com/trends/the-become-project.md)