# Cereal-Inspired Brews Noble Ale Works' New Beer Mimics Cinnamon Toast Crunch's Flavors By Megan Facciuolo | Published 2014-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/noble-ale-works References: [foodbeast](http://www.foodbeast.com/2014/06/06/southern-california-brewery-just-tapped-a-cinnamon-roast-crunch-beer/) & [noblealeworks](http://www.noblealeworks.com/) An Anaheim, California-based microbrewery, [Noble Ale Works](https://www.trendhunter.com/trends/the-happy-egg-co-omelettes), brewed its recent beer with a bit of a nostalgia. 'Cinnamon Roast Crunch' is made in the likes of the [classic childhood cereal Cinnamon Toast Crunch](https://www.trendhunter.com/trends/ghost-protein-cereal-x-cinnamon-toast-crunch). Beer and cereal enthusiasts alike can come together and cheers to their childhood memories with this amazing brew. It is a spin-off beverage that mixes the brewery’s popular Naughty Sauce brew, which is a [milky sweet stout](https://www.trendhunter.com/trends/peanutbutter-milk-stout) with Guatemalan coffee, oats and milk sugar, with a layer of Saigon Cinnamon. It will give you both a caffeinated and alcoholic buzz, while simultaneously tickling your taste buds with cinnamon flavors. Beer review site Beer Advocate currently rates the beer with a score of 94%, which can probably be attributed to the fact that it's savory, stout and sweet. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 1% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Cereal-inspired Brews:** The trend of creating craft beers that mimic the flavors of popular cereals presents opportunities for innovative breweries to tap into nostalgic consumer preferences. - **Nostalgia-based Beverages:** The popularity of nostalgia-based beverages like 'Cinnamon Roast Crunch' beer showcases a potential disruptive innovation opportunity to create unique flavor combinations that evoke childhood memories. - **Flavor Fusion:** The fusion of flavors from different food and beverage categories, as demonstrated by the combination of beer and cinnamon toast flavors, opens doors for disruptive innovation in taste exploration. ### Where This Applies - **Craft Brewing:** Craft breweries can capitalize on the trend of cereal-inspired brews by creatively incorporating nostalgic flavors into their beer offerings. - **Beverage Manufacturing:** The success of nostalgia-based beverages like 'Cinnamon Roast Crunch' beer points to an opportunity for the beverage industry to develop and market innovative products that tap into consumers' emotional connections. - **Flavor Development:** The demand for unique flavor combinations, exemplified by the popularity of the cinnamon toast-inspired beer, calls for innovative approaches in flavor development across various industries, including food and beverage. ## Related on Trend Hunter - [Cereal-Flavored Drink Mixes](https://www.trendhunter.com/trends/swiss-miss-cinnamon-toast-crunch-cinnamilk.md) - [Cereal-Inspired Coffee Pods](https://www.trendhunter.com/trends/cinnamon-toast-crunch-2.md) - [Breakfast-Inspired Beverage Items](https://www.trendhunter.com/trends/new-cereal-drinks.md) - [Cereal-Steeped Ice Creams](https://www.trendhunter.com/trends/the-cerealsly-delicious-series-by-salt-straw.md) - [Festive Cereal Houses](https://www.trendhunter.com/trends/cingerbread-house-kit.md) - [Cereal-Topped Cinnamon Milkshakes](https://www.trendhunter.com/trends/cinnamon-toast-crunch-milkshake.md) - [Mouth-Watering Beverage Collaborations](https://www.trendhunter.com/trends/swiss-miss-cinnamon-toast.md) - [Beer-Cider Hybrids](https://www.trendhunter.com/trends/apple-crisp-ale.md) - [Cake-Inspired Sweet Ales](https://www.trendhunter.com/trends/koffee-kake-ale.md)