# Breathable Festival Fabrics Nobis Has Released Luxury Clothing Pieces for Concert Enthusiasts By Bryce Mason | Published 2022-06-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nobis References: [googleadservices](https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwiunKmq2Jz4AhWIr8gKHVI4BVgYABAjGgJxdQ&ae=2&ohost=www.google.com&cid=CAESbOD2HutTNfQIA6zNO9ugESTqNuOXpOb-YyEYLl2ig98pDdksnWpFDSSqeF-wwfH2Unr8936RdehpjWAEEMXOoL3_U5KqfqqC8URiQkf5n54HzRQIDAEtH0dX8Ywovy5DU7jx6LNlBprPFT-7Gw&sig=AOD64_29zPbBN8Lo8BrUAAMNLzFDKrTGpA&q&adurl&ved=2ahUKEwizwp2q2Jz4AhXyg4kEHRpFDeMQ0Qx6BAgCEAE)  [Nobis](https://www.trendhunter.com/trends/nocoldshoulder) has recently released a collection to go along with the summer festival season. Its Spring/Summer collection targets concert-goers, music lovers, and headbangers. The company intends to help customers get through this summer's heat in style with this latest drop that includes bold colors and [rain-resistant breathable fabrics](https://www.trendhunter.com/trends/waterproof-outdoor-collection). The drop includes a luxury ‘Hydra Unisex Poncho’ that is lightweight and designed to attract attention. The unisex piece comes in a tan color and will keep you fashionable and dry in the rain. Nobis also dropped the 'Evo Sweater' to add to the collection. The zip-up is all black and designed for women. It is padded with Primaloft Gold Insulation and is water-resistant. The sweater is guaranteed to keep you warm while allowing wearers to remain mobile while participating in fun events. Interested readers can learn more about the summer collection on the official Nobis website. Image Credit: Nobis ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 9% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Summer Festival Clothing:** Brands can differentiate themselves by creating stylish apparel designed specifically for concert-goers, music lovers, and headbangers. - **Rain-resistant Fabrics:** Innovations in fabrics that are lightweight, breathable and rain-resistant can provide maximum comfort and practicality for outdoor events. - **Unisex Fashion:** Designing unisex clothing that is both fashionable and functional provides customers with more versatility and creates new opportunities for brands. ### Where This Applies - **Fashion:** Fashion brands can focus on creating seasonal collections that cater to specific events or activities to increase customer engagement and sales. - **Outdoor Recreation:** Brands that specialize in outdoor gear can explore fabrics that are more breathable, lightweight, and rain-resistant to provide customers with comfortable and practical options for outdoor events. - **Sportswear:** Sportswear brands can expand their product offerings to include trendy and functional pieces for customers who participate in outdoor recreational activities. ## Related on Trend Hunter - [Weather-Ready Festival Fashions](https://www.trendhunter.com/trends/beavertown-brewery-collection.md) - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md) - [High-Performance Waterproof Outdoor Collections](https://www.trendhunter.com/trends/waterproof-outdoor-collection.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Sustainable Soft Beach Blankets](https://www.trendhunter.com/trends/nomadix-festival-blanket.md) - [Durable Summer Camping Capsules](https://www.trendhunter.com/trends/the-north-face-1.md) - [Tactical Weatherproof Fashions](https://www.trendhunter.com/trends/haven-fallwinter-2024-collection.md) - [Simplistic Breathable Summer Apparel](https://www.trendhunter.com/trends/the-resort-collection.md) - [Practical Apparel Capsules](https://www.trendhunter.com/trends/eastern-design.md)