# Craft Alcohol-Free Beers Infinite Session Makes Craft-Style No-Alcohol Beer By Laura McQuarrie | Published 2018-10-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/noalcohol-beer References: [instagram](https://www.instagram.com/p/Bn_n8R4AAQt/?taken-by=infinitesession) & [infinitesession](https://infinitesession.com/) Infinite Session is a [no-alcohol beer brand](https://www.trendhunter.com/trends/eastern-market-brewing) that sets itself apart from many of the other emerging alcohol-free brands by adopting the look and feel of craft beer and mindfully avoiding stereotypes that are common to the category. Infinite Session's [alcohol-free beer options](https://www.trendhunter.com/trends/alcohol-free-brews) include PALE, PILS and [IPA](https://www.trendhunter.com/trends/rebel-ipa), all of which emphasize flavor and ingredients, rather than what the product excludes. With its bold approach to branding and marketing, Infinite Session first and foremost shares that its makes "beer" rather than no-alcohol products, which signals a shift in the way alcohol-free products are being welcomed by the mainstream. Rather than forcing consumers to choose to drink or not drink, the brand approaches its products from a perspective of quality and experience, as some consumers may simply choose to switch to Infinite Session during a night of drinking to reduce their alcohol consumption. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 33% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Craft-style No-alcohol Beers:** Opportunity for craft breweries to tap into the growing demand for quality alcohol-free beers and cater to consumers looking for a flavorful no-alcohol alternative. - **Rebranding Alcohol-free Products:** Potential for alcohol-free brands to adopt a craft beer approach to branding and marketing, appealing to a wider audience and challenging stereotypes associated with the category. - **Alcohol Consumption Reduction:** Opportunity to provide consumers with an alternative drinking option that allows them to reduce their alcohol intake while still enjoying the experience and flavors of well-crafted beers. ### Who This Affects Most - **Craft Beer:** Craft breweries can expand their product range and cater to health-conscious consumers by introducing craft-style no-alcohol beers. - **Alcohol-free Beverages:** Alcohol-free brands can disrupt the market by rebranding their products as craft-style beers, appealing to a broader consumer base looking for flavorful non-alcoholic alternatives. - **Hospitality:** Restaurants, bars, and other hospitality establishments can attract more health-conscious customers by offering a selection of craft-style no-alcohol beers as an alternative to traditional alcoholic beverages. ## Related on Trend Hunter - [Booze-Free Beer Collections](https://www.trendhunter.com/trends/alcoholfree-beer-collection.md) - [Tasty Alcohol-Free Beers](https://www.trendhunter.com/trends/tasty-alcoholfree-beers.md) - [Sober Craft Beer Collections](https://www.trendhunter.com/trends/nonalcoholic-craft-beer.md) - [Relaxing Alcohol-Free Beers](https://www.trendhunter.com/trends/impossibrew.md) - [Full-Flavor No-Alcohol IPAs](https://www.trendhunter.com/trends/liberation-ipa-zero.md) - [Alcohol-Free Beer Capsules](https://www.trendhunter.com/trends/alcoholfree-beer-capsules-fieldwork-brewing-unveils-multiple-new-nonalcohol.md) - [Craft-Style Non-Alcoholic Beers](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers.md) - [Refined Alcohol-Free Beer Ranges](https://www.trendhunter.com/trends/mash-gang.md) - [Hoppy Alcohol-Free Ales](https://www.trendhunter.com/trends/af-pale-ale.md)