# Heritage-Accenting Streetwear Shops The Noah Store in Osaka Commemorates the Space's Origin By Kalin Ned | Published 2020-07-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/noah-store References: [highsnobiety](https://www.highsnobiety.com/p/noah-osaka-store-opening/) & [vimeo](https://vimeo.com/432603227) A new [Noah](https://www.trendhunter.com/trends/noah-3) store opened in Osaka, Japan amid the global pandemic. The popular New York City-based streetwear brand is nuzzled in a space that was previously the "home of a 100-year old family-run noodle shop." Aside from the difficulties that the label faced when debuting a physical location for shopping in this health climate, Noah was concerned about preserving the heritage and the meaning that the noodle shop might have carried for many consumers in the neighborhood. As a result, the [contemporary Noah store](https://www.trendhunter.com/trends/base-store) includes a carved wooden bear with a salmon in its mouth. Known as 'Kibori Kuma,' the symbol nods to "the [rural artisanal tradition in Japan](https://www.trendhunter.com/trends/beams-japan)." The opening of the store is celebrated with a playfully dynamic video that embraces the streetwear brand's aesthetics alongside noodles. Image Credit: Mastered.JP ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 9% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Heritage-accenting Streetwear:** Combining heritage and streetwear to create unique retail experiences. - **Preservation-inspired Retail:** Innovative retail designs that honor and commemorate the history of spaces. - **Cultural Immersion Retail:** Creating retail experiences that immerse consumers in the local culture and traditions. ### Sectors Adopting This - **Fashion Retail:** Opportunities for fashion brands to create immersive and culturally relevant retail experiences. - **Hospitality:** Hotels and restaurants can incorporate local history and culture in their interior design and decor to create unique experiences. - **Tourism:** Travel companies can offer niche cultural tours and experiences that highlight local history and traditions. ## Related on Trend Hunter - [Newly Renovated Fashion Stores](https://www.trendhunter.com/trends/renovated-fashion-store.md) - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md) - [Conceptual Retail Spaces](https://www.trendhunter.com/trends/ader-error-tokyo-space.md) - [Summer-Ready Refined Apparel](https://www.trendhunter.com/trends/noah-3.md) - [Venetian-Inspired Flagship Locations](https://www.trendhunter.com/trends/kith-3.md) - [Ramen Culture Streetwear](https://www.trendhunter.com/trends/xlarge-x-takumi.md) - [Collaborative Winterized Apparel Series](https://www.trendhunter.com/trends/noah-and-barbour.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Inaugural Anime-Inspired Retail Stores](https://www.trendhunter.com/trends/hypland1.md)