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# Collaborative Winterized Apparel Series
NOAH and Barbour Join Forces on a New Winter Collection

By Amy Duong | Published 2024-11-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/noah-and-barbour
References: [mrporter](https://www.mrporter.com/en-us/mens/designer/noah)

![Collaborative Winterized Apparel Series](https://cdn.trendhunterstatic.com/thumbs/552/noah-and-barbour.jpeg)

NOAH and Barbour work in collaboration on a new clothing range that is prepared for the winter season upon us. The two present a capsule that reimagined outerwear by Barbour from the 80s with elevated materials including cotton and fuzzy textural wool. The collection essentially fuses elements of workwear and tailoring together for a refined and rugged series as a whole.

The two lead the collection with the joint Bedale jacket, which is a favorite model by Barbour with its unisex structure. This time around, ti gets an update of a hairy Casentino wool construction in colorways of green, orange, and black. The brands also present a cotton variation of the same boat that is complete with a salt wash to form a worn patina.

Image Credit: NOAH

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 56% | Activity: 64% | Freshness: 31%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Collaborative Fashion Collections:** The collaboration between NOAH and Barbour highlights the growing trend of fashion brands teaming up to create unique and nostalgic collections.
- **Revamped Heritage Outerwear:** Reimagining classic outerwear pieces with modern, elevated materials demonstrates a trend in blending historical references with contemporary design.
- **Unisex Fashion Products:** The release of the unisex Bedale jacket underscores a movement towards more inclusive and versatile wardrobe staples.

### Sectors Adopting This

- **Fashion:** The fashion industry is seeing increased innovation through collaborations that blend heritage and modern design elements.
- **Textiles:** The use of elevated materials like Casentino wool and salt-washed cotton shows innovation in textile development for enhanced durability and aesthetics.
- **Retail:** Retailers benefit from the rising popularity of unisex clothing lines, which cater to a broader customer base and promote inclusivity.

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