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# Royal Wedding-Celebrating Gins
The Partridges No.2 Chelsea Flower Gin is Infused with Bergamot

By Michael Hemsworth | Published 2018-03-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/no2-chelsea-flower-gin
References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2018/03/partridges-launches-royal-wedding-gin/)

The royal wedding of Prince Harry and Meghan Markle is set to take place on May 19, so the Partridges No.2 [Chelsea](https://www.trendhunter.com/trends/owls-brew-1) Flower Gin has been developed as a libation that celebrates the occasion in an elegant manner.

The gin has been crafted in collaboration with [Dunnet Bay Distillers](https://www.trendhunter.com/trends/holy-grass-vodka-apple) and features hints of bergamot, coriander, citrus, vanilla and even lemon tart. This makes it ideal for [use in a cocktail](https://www.trendhunter.com/trends/beefeater-grapefruit) and has been announced alongside a recipe that consists of cold Partridges Earl Grey Tea, tonic water, ice and a slice of citrus.

The Partridges No.2 Chelsea Flower Gin is available at the brand's two central London locations and online, but is likely to be a coveted product that's hard to obtain given the special edition nature of it.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 24% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Celebrity Collaborations:** There is a growing trend of brands collaborating with celebrities to create unique products that celebrate special occasions.
- **Special Edition Libations:** Special edition drinks and alcoholic beverages are gaining popularity as consumers seek unique and limited-edition products to commemorate special events like weddings.
- **Floral Infused Spirits:** Floral-infused spirits, like the Partridges No.2 Chelsea Flower Gin, are becoming a prevalent trend in the beverage industry, offering consumers a subtle and aromatic twist to their favorite libations.

### Industries Being Reshaped

- **Alcoholic Beverages:** The alcoholic beverage industry has an opportunity to embrace disruptive innovation by creating special edition products that celebrate cultural events and collaborations.
- **Fashion and Lifestyle:** Fashion and lifestyle brands can explore partnerships with celebrities and influencers to create limited-edition products that tap into the excitement and anticipation surrounding major events like weddings.
- **Hospitality and Events:** The hospitality and events industry can capitalize on the growing demand for unique experiences by offering exclusive cocktails and libations that incorporate floral-infused spirits for special occasions like weddings and celebrations.

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