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# Competitive Electric Vehicle Ads
No Way, Norway from General Motors Stars Will Ferrell

By Ell Smith | Published 2021-02-03 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/no-way-norway
References: [adweek](https://www.adweek.com/brand-marketing/will-ferrell-general-motors-super-bowl-ad/) & [gm](https://www.gm.com/electric-vehicles.html)

No Way, Norway is the latest ad from General Motors, which is set to run at this year's Super Bowl. The ad stars Will Ferrell, who is enraged to hear that Norway has beat out the United States in electric car sales. Furious by this fact, Ferrell drives around the neighborhood to recruit some [famous friends](https://www.trendhunter.com/trends/call-of-the-mustaches) to help his country "out EV' Norway. Along the journey, he picks up Saturday Night Live alum Kenan Thompson and comedian Awkafina.

The trio charge to Norway, and prepare to inform the people of the European country that the United States is preparing to beat them at their own electric vehicle game. The humorous ad ultimately highlights [General Motors'](https://www.trendhunter.com/trends/chevrolet-bolt-campaign) commitment to releasing 30 [electric vehicle models](https://www.trendhunter.com/trends/chevrolet-silverado-ev-zr2) by 2025.

Image Credit: General Motors

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 29% | Activity: 72% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Electric Vehicle Sales Competition:** The rivalry between countries in electric vehicle sales is an opportunity for companies to stand out by promoting their brand's contribution to low carbon emissions.
- **Humorous Ads:** Creating humorous ads with notable personalities can help companies attract new audiences and generate engagement.
- **Electric Vehicle Adoption:** The increasing adoption of electric vehicles presents an opportunity for companies to invest in innovative charging infrastructure and battery technologies.

### Where This Applies

- **Automotive:** The automotive industry can innovate by creating electric vehicles that are more affordable and have higher performance to increase electric vehicle adoption.
- **Advertising:** The advertising industry can take advantage of the popularity of humorous and celebrity-backed ads to reach new audiences and increase brand awareness.
- **Clean Energy:** The clean energy industry can innovatively develop charging infrastructure that caters to electric vehicles while enabling the use of renewable energy sources.

## Related on Trend Hunter

- [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md)
- [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md)
- [EV Advertising Campaigns](https://www.trendhunter.com/trends/chevrolet-bolt-campaign.md)
- [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)
- [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)
- [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md)
- [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md)
- [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md)
- [Electrified Vehicle-Made Films](https://www.trendhunter.com/trends/short-film-mushroom.md)
