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# Graphic-Heavy Casualwear
No Vacancy Inn Drops a Range of Breathable Summer Apparel

By Amy Duong | Published 2018-07-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/no-vacancy-inn
References: [highsnobiety](https://www.highsnobiety.com/p/no-vacancy-inn-reworks-patagonia-shorts/) & [novacancyinn](https://novacancyinn.com/)

Fashion label No Vacancy Inn introduces a [small capsule collection](https://www.trendhunter.com/trends/corteiz-x-denim-tears) full of seasonally appropriate apparel for the remainder of the summer. The collection is comprised of pieces including two long sleeve shirts of either pink or white, one white tee, and [two pairs of shorts](https://www.trendhunter.com/trends/noah-3). The shorts are a reworked iteration of [Patagonia's](https://www.trendhunter.com/trends/patagonia-durable-down-hoody) running shorts, available in either purple or black.

Every single piece is adorned with text-heavy graphics that read "DENIM TEARS/BF" in red or white accents. The decorating graphics are a nod to No Vacancy Inn's own Tremaine Emory and its artist Brendan Fowler. All of the graphic pieces from the label's latest seasonal range are now available to shop online at No Vacancy Inn.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 70% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Graphic-heavy Apparel:** Opportunity for disruptive innovation in creating visually impactful and text-heavy designs on clothing.
- **Small Capsule Collections:** Opportunity for disruptive innovation in releasing limited edition collections that generate excitement and exclusivity.
- **Artist Collaborations:** Opportunity for disruptive innovation in partnering with artists to create unique and eye-catching graphics for apparel.

### Where This Applies

- **Fashion:** Opportunity for disruptive innovation in the fashion industry by embracing graphic-heavy designs and limited edition capsule collections.
- **Streetwear:** Opportunity for disruptive innovation by combining streetwear aesthetics with artist collaborations and visually impactful graphics.
- **E-commerce:** Opportunity for disruptive innovation in the online retail space by offering exclusive graphic-heavy apparel collections for purchase.

## Related on Trend Hunter

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