# Vegan Chocolate Easter Eggs Montezuma Debuts the No Udder Button Egg Just in Time for Easter By Amy Duong | Published 2019-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/no-udder References: [foodnavigator](https://www.foodnavigator.com/Article/2019/01/07/NPD-trend-tracker-Detox-drinks-vegan-Easter-eggs-fishless-fingers?page=4#news) British chocolate label [Montezuma](https://www.trendhunter.com/trends/viva-las-vegan-chocolate-truffles) introduces its latest 'No Udder Button Egg' just in time for the Easter season this year. The most notable element of the chocolate egg is that it is entirely vegan-friendly. The company created the egg to be inclusive to those who have dietary restrictions, inviting all to be a part of the festivities. Co-founder Helen Pattinson states, "We are very pleased with this year’s range which offers so many delicious and fun options that suits all of our customers—whether they are choosing a milk, white, or dark treat or something more suited to a lifestyle choice or special diet.” The [Easter eggs](https://www.trendhunter.com/trends/filled-chocolate-easter-eggs) are a part of the label's No Udder series, featuring [vegan chocolate bars](https://www.trendhunter.com/trends/nomo-easter-chocolate) as well. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Vegan-friendly Easter Treats:** The trend of vegan-friendly Easter treats is growing, creating opportunities for businesses to tap into the market and cater to consumers with dietary restrictions during the holiday season. - **Inclusive Festive Options:** The demand for inclusive festive options, such as vegan chocolate Easter eggs, is on the rise, presenting opportunities for companies to create products that cater to a diverse range of customers. - **Expanding Vegan Chocolate Market:** The expanding market for vegan chocolate presents opportunities for businesses to innovate and create new and exciting products that satisfy the growing demand for plant-based alternatives. ### Sectors Adopting This - **Chocolate and Confectionery:** The chocolate and confectionery industry can capitalize on the trend of vegan-friendly Easter treats by introducing a variety of plant-based options to attract consumers with dietary restrictions. - **Specialty Food and Beverage:** The specialty food and beverage industry can take advantage of the demand for inclusive festive options by offering a wide selection of vegan-friendly products for various occasions, including Easter celebrations. - **Health Food and Wellness:** The health food and wellness industry can tap into the expanding vegan chocolate market by creating innovative products that combine indulgence with health benefits, catering to the increasing consumer interest in plant-based alternatives. ## Related on Trend Hunter - [Vegan Easter Chocolates](https://www.trendhunter.com/trends/salted-caramel-easter-egg.md) - [Ethical Easter Chocolate Ranges](https://www.trendhunter.com/trends/moo-free-freefrom-easter-range.md) - [Plant-Based Easter Chocolate Ranges](https://www.trendhunter.com/trends/hp-easter-eggs.md) - [Oat Milk Creme Eggs](https://www.trendhunter.com/trends/chuckie-egg.md) - [Familiar Vegan-Friendly Chocolates](https://www.trendhunter.com/trends/mummy-meegz.md) - [Cocoa-Free Easter Eggs](https://www.trendhunter.com/trends/cocoafree-easter-egg.md) - [Vegan-Friendly Easter Chocolate Products](https://www.trendhunter.com/trends/happi-easter-products.md) - [Luxurious Eco-Friendly Easter Treats](https://www.trendhunter.com/trends/luxury-giant-milk-chocolate-egg.md) - [Vegan-Friendly Chocolate Eggs](https://www.trendhunter.com/trends/salted-caramel-chocolate-egg.md)