# Business Suit Fitness Shoots For 'No Sweat' in T Magazine, Aiden Andrews Works It Out By Tiana Reid | Published 2010-04-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/no-sweat-in-t-magazine References: [nytimes](http://www.nytimes.com/interactive/2010/04/07/t-magazine/webstory_execrisesonsuit.html) 'No Sweat' in T Magazine presents a comical editorial of business suit exercises. 'No Sweat' was photographed by Matthew Kristall and set in the New York Times headquarters. Ford model Aiden Andrews breaks out a sweat in crisp suits, complete with the now-ubiquitous thick-framed Truman Capote-esque Moscot glasses. 'No Sweat' in T Magazine was inspired by the recently re-released 1908 fitness manual, "50 Exercises To Do With Your Suit On," with business suit exercises that include "Going Up," "Digital Training," "Stair Master," "Working Off Lunch," and "Arm Strong." ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 22% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Comical Editorials:** Opportunity to create humorous and engaging content that breaks from traditional advertising methods. - **Athleisure Fashion:** Potential for combining fashion and fitness by incorporating workout elements into everyday attire. - **Retro Fitness:** Reviving old fitness techniques and making them relevant in modern times. ### Sectors Adopting This - **Photography:** Opportunity for photographers to explore creative and unconventional concepts in their work. - **Fashion and Apparel:** Potential for designers to incorporate workout elements into formal attire, catering to health-conscious professionals. - **Fitness and Wellness:** Opportunity for fitness instructors and trainers to offer unique workout routines that incorporate business suits. ## Related on Trend Hunter - [Passive Fitness Suits](https://www.trendhunter.com/trends/sweetmyo-bodysuit.md) - [Function-Focused Athletic Wear](https://www.trendhunter.com/trends/welterweight-sweats.md) - [Weighted Workout Body Suits](https://www.trendhunter.com/trends/workout-body-suit.md) - [Hybrid Fitness Boutiques](https://www.trendhunter.com/trends/hybrid-fitness-boutique.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Stylish Outdoor Gyms](https://www.trendhunter.com/trends/stylish-outdoor-gym.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Motivational Footwear Campaigns](https://www.trendhunter.com/trends/asics-desk-break.md) - [Advanced Muscle-Toning Suits](https://www.trendhunter.com/trends/sweetmyo.md)