# Face-Covering Curls 'No Surprises' by Aji Yudistira Lets Curly Locks Do the Talking By Marissa Brassfield | Published 2010-04-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/no-surprises-by-aji-yudistira References: [behance.net](http://www.behance.net/Gallery/No-Surprises/481238) & [behance.net](http://www.behance.net/AjiYudistira) I'm a sucker for [black-and-white fashion photography](https://www.trendhunter.com/trends/il-pranzo-campaign), so 'No Surprises' by Aji Yudistira is right up my alley. This shoot features model Amila Tahodi in a draped blouse and black leggings with a thigh lace-up detail. Makeup artist Veronica Cyntic Darmawan kept Tahodi's makeup natural, letting the model's [bouncy hair](https://www.trendhunter.com/trends/main-character-hair) and gorgeous features do the talking. See more shots from 'No Surprises' by Aji Yudistira above. **Implications** - After the recent recession, which forced consumers to budget carefully, a surge of simplistic fashions has entered the marketplace. Customers are going back to basics and embracing minimal styles that are a relief from extravagant fashions. Industries can cater to this demographic by attributing [minimalistic qualities](https://www.trendhunter.com/trends/stein) to their goods or services. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 13% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Simplistic Fashion:** As consumers prioritize budgetary concerns, there is an opportunity for industries to embrace minimalistic qualities to their goods or services. - **Natural Beauty:** The trend of allowing natural features and appearances to speak for themselves creates opportunities in the beauty industry for more minimalist styles. - **Black-and-white Photography:** Black-and-white photography is a timeless art style that can be used to showcase minimalist fashion trends or styles. ### Where This Applies - **Fashion Industry:** The fashion industry can benefit from embracing more minimalistic styles and designs, as consumers are prioritizing budgetary concerns. - **Beauty Industry:** The beauty industry can capitalize on the trend of natural beauty and minimalist styles. - **Photography Industry:** The photography industry can showcase minimalist fashion trends and styles through the use of black-and-white photography. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Immersive Curl-Powered Pop-Ups](https://www.trendhunter.com/trends/curl-powered-pop-up.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)