# Fashion House Art Exhibits Gucci's No Space, Just A Place. Eterotopia is Open in Seoul By Ell Smith | Published 2020-05-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/no-space-just-a-place References: [hypebae](https://hypebae.com/2020/5/gucci-no-space-just-a-place-eterotopia-exhibition-installation-daelim-museum-seoul-alessandro-michele) & [nospacejustaplace.gucci](https://nospacejustaplace.gucci.com/en.html#360tour) [Gucci](https://www.trendhunter.com/trends/gucci-visions) is a fashion house that has always existed on the cutting-edge of fashion, and this notion comes to life with its [latest exhibition in Seoul](https://www.trendhunter.com/trends/visionary-journeys) dubbed 'No Space, Just A Place. Eterotopia.' Set at the Daelim Museum, this exhibition spans over three floors, features art work from [10 independent art spaces](https://www.trendhunter.com/trends/satellite-exhibition), and was curated by Myriam Ben Salah. In a press release, Gucci stated that the exhibition's intention was to “give visibility to these radical venues and to explore their ‘alternativeness’ as a conceptual tool through which to think about autonomy, defy authority and foresee new narratives for the future.” No Space, Just A Place. Eterotopia is open to the public until July 12th. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 45% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Fashion House Art Exhibits:** Fashion houses exploring the intersection of fashion and art through curated exhibitions. - **Cutting-edge Fashion Experiences:** Creating immersive and innovative fashion experiences that push the boundaries of traditional retail. - **Alternative Venues for Art:** Highlighting independent art spaces as platforms for artistic expression and exploration. ### Where This Applies - **Fashion:** Fashion brands incorporating art exhibitions as part of their marketing and branding strategies. - **Art:** Art galleries and museums partnering with fashion houses to showcase contemporary art within a fashion context. - **Retail:** Retailers leveraging art installations to enhance the customer experience and differentiate their brand. ## Related on Trend Hunter - [4D Designer Exhibitions](https://www.trendhunter.com/trends/gucci-visions.md) - [Bamboo-Focused Luxury Fashion Exhibitions](https://www.trendhunter.com/trends/decoding-an-icon.md) - [Major High Fashion Exhibitions](https://www.trendhunter.com/trends/from-the-heart-to-the-hands.md) - [Gilded Retail Exhibitions](https://www.trendhunter.com/trends/through-the-keyhole.md) - [Luxury Brand Legacy Exhibitions](https://www.trendhunter.com/trends/designer-of-dreams.md) - [Vibrant Fashion Boutique Restorations](https://www.trendhunter.com/trends/fashion-boutique1.md) - [Luxury Retailer Christmas Installations](https://www.trendhunter.com/trends/gucci-snow-globe.md) - [Contemporary Fashion Retrospectives](https://www.trendhunter.com/trends/balenciaga-by-demna.md) - [Immersive Luxury Exhibits](https://www.trendhunter.com/trends/visionary-journeys.md)