# Luxuriously Scented Shirts The Le Labo X Hiro Clark No Shower T-Shirt Smells of Santal 33 By Alyson Wyers | Published 2016-12-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/no-shower References: [refinery29](http://www.refinery29.com/2016/11/131545/hiro-clark-santal-33-scented-t-shirt) & [hiroclark](https://www.hiroclark.com/products/no-shower-no-worries-le-labo-x-hiro-clark-1) With this [scented shirt](https://www.trendhunter.com/trends/wellen-patinatech-tshirt), it's no shower, no problem. The graphic tee carries a statement reminiscent of Beyonce on it and smells like Le Labo Santal 33 -- a fine fragrance inspired by the Marlboro Man and his [uber](https://www.trendhunter.com/trends/uber-eats-marketplace) masculine horse. The No Shower T-Shirt is a limited edition collaboration between Hiro Clark and Le Labo. The short-sleeved simple white tee has the black silkscreened slogan 'I Woke Up Smelling Like This' blazoned across it and is infused with the [luxury fragrance](https://www.trendhunter.com/trends/snifs-signature-spin). Designed to help you "smell clean even when you've been dirty," the perfumed garment will hold its scent for up to six washes. The item has a relaxed crew neck and is made out of 100% slub cotton jersey. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 82% | Activity: 78% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Scented Apparel:** Disruptive innovation opportunity: Explore the development of scented apparel in various clothing categories to create unique sensory experiences for consumers. - **Collaborative Limited Editions:** Disruptive innovation opportunity: Foster partnerships between brands to create exclusive limited edition products that appeal to niche markets and drive consumer excitement and engagement. - **Long-lasting Fragrance Technology:** Disruptive innovation opportunity: Invest in research and development to create innovative technologies that prolong the longevity of fragrances in apparel, allowing consumers to enjoy scented garments for extended periods. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Incorporate scent-infused apparel into fashion collections, creating a new layer of sensory experience for consumers and enhancing brand differentiation. - **Perfume and Fragrance:** Disruptive innovation opportunity: Collaborate with clothing brands to develop unique fragrance-infused garments, expanding product offerings beyond traditional perfume formats. - **Textile and Materials:** Disruptive innovation opportunity: Develop and commercialize new materials and textile technologies that can effectively retain and release scents, enabling the creation of scented apparel with long-lasting fragrance. ## Related on Trend Hunter - [Scent-Infused Apparel](https://www.trendhunter.com/trends/stealie-hoodie.md) - [Scented Body Cleansers](https://www.trendhunter.com/trends/evolvetogether.md) - [Luxe Springtime Laundry Oils](https://www.trendhunter.com/trends/murasaki-scent-oil.md) - [Luxe Textile Perfumes](https://www.trendhunter.com/trends/laundry-fragrances.md) - [Soap-Centric Fragrance Capsules](https://www.trendhunter.com/trends/studio-nicholson-x-perfumer-h.md) - [Fragrance-Heavy Laundry Products](https://www.trendhunter.com/trends/snif.md) - [Antibacterial Perfume Collections](https://www.trendhunter.com/trends/w-dressroom-new-york.md) - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md) - [Multi-Day Wear Wool Shirts](https://www.trendhunter.com/trends/proof-72hour-merino-air-tshirt.md)