# Candy-Colored Mineral Powders The Mentos x Innisfree No Sebum Mineral Powder Comes in Sweet Colors By Katherine Pendrill | Published 2020-04-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/no-sebum-mineral-powder References: [hypebae](https://hypebae.com/2020/4/innisfree-mentos-no-sebum-mineral-powder-k-beauty-collaborations-fruits-summer) & [innisfree](http://www.innisfree.com/sg/en/product/productView.do?prdSeq=32864) Just when fans thought that [Innisfree's](https://www.trendhunter.com/trends/the-isle-adventure) best-selling No Sebum Mineral Powder couldn't get any better, the brand has teamed up with [Mentos](https://www.trendhunter.com/trends/mentos-drinks) for a sweet new collab. Innisfree's No Sebum Mineral Powder is a popular powder product that helps to absorb excess oil and sweat. The powder is highly versatile and can be used on the hair as a type of [dry shampoo](https://www.trendhunter.com/trends/batiste-powder-dry-shampoo), on the eyelashes as a mascara base, or even on the body to reduce sweat and BO. Now the powder is getting a whole new look thanks to the latest Mentos collab. The Mentos x innisfree No Sebum Mineral Powder comes in a cases that look just like classic Mentos packaging. The product also comes with a set of three cotton candy-colored puffs in pink, blue, and yellow. Image Credit: *Innisfree.* ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 65% | Activity: 65% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Collaborative Branded Products:** The Mentos x Innisfree collaboration demonstrates the trend of brands partnering to create unique and eye-catching products. - **Multifunctional Beauty Products:** Innisfree's No Sebum Mineral Powder showcases the trend of beauty products with multiple uses, such as acting as dry shampoo, mascara base, and body sweat reducer. - **Colorful Packaging:** The Mentos x innisfree No Sebum Mineral Powder highlights the trend of products featuring vibrant and candy-colored packaging for a playful and attractive appeal. ### Who This Affects Most - **Beauty and Personal Care:** The collaboration between Innisfree and Mentos presents opportunities for other beauty and personal care brands to partner with unexpected companies to create innovative products. - **Fashion and Accessories:** The versatility of Innisfree's No Sebum Mineral Powder offers fashion and accessories brands an opportunity to collaborate and create unique products that bridge the gap between beauty and fashion. - **Packaging and Design:** The colorful packaging of the Mentos x innisfree No Sebum Mineral Powder opens doors for packaging and design companies to work with brands in creating visually appealing and attention-grabbing product designs. ## Related on Trend Hunter - [Portable Setting Powders](https://www.trendhunter.com/trends/puff-puff-pass-setting-powder.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md) - [Intricately Designed Compact Powders](https://www.trendhunter.com/trends/pink-gateau-powder-compact.md) - [Elegant Pressed Finishing Powders](https://www.trendhunter.com/trends/pressed-finishing-powder.md) - [Hydrating Powder Serums](https://www.trendhunter.com/trends/water-powder-serum.md) - [Soda-Inspired Beauty Sets](https://www.trendhunter.com/trends/tower-28-x-poppi.md) - [Textural Candy-Inspired Refreshments](https://www.trendhunter.com/trends/mentos-drinks.md) - [Vegan Pressed Powders](https://www.trendhunter.com/trends/easy-bake-airbrush-matte.md) - [Flavor-Packed Candy Products](https://www.trendhunter.com/trends/mentos-discovery.md)