# Pantless Marketing Campaigns The Reebok No Pants Day Ad Shows Off Proud Bottoms By JDurhamII | Published 2011-02-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/no-pants-day-marketing References: [gizmodiva](http://www.gizmodiva.com/fashion/taiwanese_models_travel_in_underwear_on_nopantsday.php) & [shanghaiist](http://shanghaiist.com/2011/02/18/watch_taiwanese_models_riding_the_s.php?gallery0Pic=5) This [Reebok](https://www.trendhunter.com/trends/slim-lowprofile-sneakers) 'No Pants Day' marketing campaign is definitely one worth taking a look at. Could you imagine going to work or walking to the nearest [Starbucks](https://www.trendhunter.com/trends/starbucks-readytodrink-portfolio), only to find pantie-clad models walking around promoting a [gym shoe](https://www.trendhunter.com/trends/cole-haan-comfortable)? Nude or relatively nude marketing is a surefire way of grabbing attention fast. This Reebok 'No Pants Day' campaign shows models riding subways pantless and looking completely confident while doing so. **Implications** - Businesses that make bold moves face the challenge of being ridiculed or coming out on top. Using humor is often a business' best bet when it comes to trying out something risky or totally new such as the featured Reebok ‘No Pants Day’ marketing campaign. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 61% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Nude Marketing:** Nude or relatively nude marketing is a surefire way of grabbing attention fast. - **Bold Advertising:** Businesses that make bold moves face the challenge of being ridiculed or coming out on top. - **Humor in Marketing:** Using humor is often a business' best bet when it comes to trying out something risky or totally new. ### Who This Affects Most - **Fashion:** The fashion industry can explore nude marketing to create impactful and attention-grabbing campaigns. - **Advertising:** Bold advertising can disrupt the traditional advertising industry and help brands stand out in a crowded market. - **Marketing:** Humor can be a disruptive innovation in marketing, allowing businesses to differentiate themselves and capture consumer attention. ## Related on Trend Hunter - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md)