# Obliterated Auto Insurance Ads The No Nonsense Car Insurance Commercial Cuts Out The Noise By Jonathon Brown | Published 2013-02-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/no-nonsense-car-insurance References: [youtu.be](http://youtu.be/LEHUlRJpwi0) & [nononsense.ie](http://www.nononsense.ie) Wouldn't it be nice to have no nonsense car insurance? It might surprise you to find out No Nonsense is actually a car insurance company in the United Kingdom and it produced a series of [hilarious ads](https://www.trendhunter.com/trends/he-got-money). This commercial finds a horribly obnoxious 25-year-old gloating to his neighbor about his lowered insurance rates. The guy speeds up in his ridiculous looking car and begins yelling and screaming about how it is [his birthday](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad). The other guy stands and listens to the nonsense for a few seconds and simply nods his head. Just when the gloating is getting really intense, a massive brick drops onto the car and debris goes everywhere. This commercial alludes to the fact that most men can get lower insurance rates after their 25th birthday. This is a practice No Nonsense car insurance aims to cut out completely. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 11% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **No-nonsense Insurance:** There is a disruptive innovation opportunity to provide car insurance policies that cut out the marketing and advertising noise. - **Targeted Advertising:** Using data and analytics to target specific demographics, such as men over 25, can lead to more effective and efficient advertising. - **Humorous Advertising:** There is an opportunity to create funny and memorable ads that entertain audiences and differentiate insurance companies from their competitors. ### Sectors Adopting This - **Insurance:** Insurance companies can innovate and differentiate themselves by creating policies and advertising campaigns that cut out the marketing noise and target specific demographics like men over 25. - **Marketing and Advertising:** There is an opportunity to provide targeted advertising using data and analytics, as well as create humorous and entertaining advertising campaigns that cut through the clutter. - **Entertainment:** There is an opportunity to create humorous and memorable advertising campaigns that entertain audiences and differentiate companies from their competitors. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md) - [Fun Insurance Policies](https://www.trendhunter.com/trends/funsurance.md) - [Authenticity-Forward Insurance Campaigns](https://www.trendhunter.com/trends/allianz-ireland.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Cost-Effective Auto Insurance Platforms](https://www.trendhunter.com/trends/affordable-auto-insurance.md)