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# Exclusive Rapper Sweatshirts
Untitled & Co.'s No New Friends Shirt Honors Drake and Clueless

By Alyson Wyers | Published 2013-10-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/no-new-friends-shirt
References: [fancy](http://fancy.com/things/478841980898510407/No-New-Friends-Crew-by-Untitled-&-Co) & [untitledcotoronto.bigcartel](http://www.untitledcotoronto.bigcartel.com/product/no-new-friends-crew)

This No New Friends shirt lets you wear your love of Drake and Clueless on your sleeve, at the same time. The Untitled & Co. crewneck sweatshirt features a picture of [Cher, Dionne and Amber](https://www.trendhunter.com/trends/bratz-x-clueless-doll) from the hit movie and TV show with the caption 'No New Friends,' a track from Drake's most recent album 'Nothing was the Same.' The original mean girls are digitally printed on a white, unisex, 100% cotton shirt that ranges in size from small to extra large.

The No New Friends shirt makes an incredible gift for friends of yours who are involved in the [hip hop community](https://www.trendhunter.com/trends/bravado-x-dmx) or harbor an extreme appreciation of gangster rap. This is especially the case if he or she also has a love of [90s fashion](https://www.trendhunter.com/trends/freaks-store-1).

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 56% | Activity: 87% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Hip Hop Merchandise:** The rise of hip hop merchandise presents opportunities for brands to collaborate with artists and create innovative products that resonate with the fanbase.
- **Nostalgic Fashion:** Nostalgic fashion is a growing trend, allowing brands to tap into the appeal of iconic movies and TV shows from the past and incorporate them into modern designs.
- **Personalized Gifts:** The demand for personalized gifts offers an opportunity for businesses to create unique products that cater to specific interests and passions of the recipients.

### Industries Being Reshaped

- **Fashion and Apparel:** The fashion and apparel industry can leverage the popularity of hip hop artists and iconic movies to create exclusive merchandise that appeals to a wide audience.
- **Entertainment and Media:** The entertainment and media industry can explore collaborations between artists and brands to release limited-edition products that capture the nostalgia of beloved movies and TV shows.
- **Gift and Novelty:** The gift and novelty industry can capitalize on the demand for personalized gifts by offering customized products that reflect individual interests and fandoms.

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