# Mega Magnification Contact Lenses Lect Up Lenses Ad Implies Everything Will Look Bigger By Vincent Salera | Published 2009-01-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/no-need-for-a-bionic-eye References: [adsoftheworld](http://adsoftheworld.com/media/print/lect_up_lenses_nails) Who needs a bionic eye when you have these contact lenses? These two ads for Lect Up Lenses are very clever and do a GREAT job in sending the message that you really will see clearly with their product. Not surprisingly, I always find that humor is a great way to captivate attention. This creative [contact lens ad](https://www.trendhunter.com/trends/bouquet-collection-1) was created by advertising agency Callegari Berville Grey in Paris, and put together by executive creative director Andrea Stillacci, creative/art director Jérôme Gonfond, photographer Ilario & Magali, retoucher by La souris sur le gâteau and copywriting by Yannick Savioz. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 13% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Magnification Contact Lenses:** Magnification contact lenses provide a disruptive innovation opportunity for vision care companies to develop products that cater to people with low vision. - **Humor-driven Ad Campaigns:** Humor-driven ad campaigns provide a disruptive innovation opportunity for creative agencies to develop campaigns that appeal to a wider audience. - **Image Enhancement Technology:** Image enhancement technology provides a disruptive innovation opportunity for companies to develop products that improve the clarity of vision. ### Who This Affects Most - **Vision Care:** The vision care industry can leverage magnification contact lenses to provide innovative eye care solutions to people with vision impairments. - **Creative Advertising:** Creative advertising firms can leverage humor-driven ad campaigns to engage the audience and help businesses to establish strong brand recognition. - **Technology:** Companies working on image enhancement technology can develop more innovative vision solutions, such as updated contact lenses and eyeglasses. ## Related on Trend Hunter - [Lens-Cleaning Apparel Collections](https://www.trendhunter.com/trends/microfiber-collection.md) - [Spiralled Shape Contact Lenses](https://www.trendhunter.com/trends/spiral-diopter.md) - [Gamified Eyecare Campaigns](https://www.trendhunter.com/trends/eye-odyssey.md) - [Extra-Breathable Contact Lenses](https://www.trendhunter.com/trends/skyhy-by-hubble.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Myopia-Focused Contact Lenses](https://www.trendhunter.com/trends/myopia-control.md) - [Extra-Gentle Eye Care Solutions](https://www.trendhunter.com/trends/biotrue-products.md) - [Reimagined Eyewear Campaigns](https://www.trendhunter.com/trends/hookipa-ultra-campaign.md)