# Hip Guilt-Free Tees No Nasties Makes Fairly Traded Organic Cotton Shirts in India By Rebecca Byers | Published 2012-07-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/no-nasties References: [pinterest](http://pinterest.com/nonasties/) & [nonasties.in](http://www.nonasties.in/) No Nasties is a Mumbai-based social enterprise making tees that are both [organic and fairly traded](https://www.trendhunter.com/trends/regeneration-nation). The tees are entirely sustainable, from seeds free from genetic modification and pesticides or fertilizers, to the use of water-based dyes in manufacturing, and are backed by the social brand's 100% happiness guarantee. No Nasties aims to meet consumers halfway by providing designs that speak to their lifestyle and sensibilities while also offering a viable alternative to the unsustainable economy in India that amounts to a high pollution from the use of pesticides and other chemicals, child labor and a devastating suicide rate amongst farmers. The brand has also gathered a small community of talented designers that cultivate a supply of original, exclusive prints. **Contact Information** No Nasties [website](http://www.nonasties.in/) No Nasties on [Facebook](http://www.facebook.com/nonasties) No Nasties on [Twitter](http://twitter.com/nonasties) No Nasties on [Pinterest](http://pinterest.com/nonasties/) ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 88% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Fairly Traded Fashion:** Disruptive innovation opportunity: Develop a platform or marketplace that connects consumers with fair trade fashion brands, providing transparency and assurance of ethical sourcing. - **Sustainable Apparel:** Disruptive innovation opportunity: Create a technology that enables the production of sustainable apparel at a larger scale without compromising on quality or aesthetics. - **Community-driven Design:** Disruptive innovation opportunity: Build an online platform that brings together talented designers from around the world to collaborate and create original, exclusive prints for ethical fashion brands. ### Industries Being Reshaped - **Fashion E-commerce:** Disruptive innovation opportunity: Develop an AI-powered fashion e-commerce platform that curates and promotes sustainable and ethical fashion brands, providing personalized recommendations to consumers. - **Textile Manufacturing:** Disruptive innovation opportunity: Invest in research and development to create eco-friendly textiles that are not only sustainable but also cost-effective for mass production, revolutionizing the textile manufacturing industry. - **Socially Responsible Brands:** Disruptive innovation opportunity: Establish a consulting firm that helps conventional brands transition towards more ethical and sustainable practices, enabling them to capture the growing market demand for socially responsible products. ## Related on Trend Hunter - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md) - [Ethical Organic Cotton Apparel](https://www.trendhunter.com/trends/sport-sweatshirt.md) - [Luxury Tech-Based Sustainable Apparel](https://www.trendhunter.com/trends/nonie.md) - [Organic Cotton Essentials](https://www.trendhunter.com/trends/organic-cotton.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Sustainable Back-to-School Capsules](https://www.trendhunter.com/trends/sweet-threads.md)