# Frustration-Free Packaging Amazon to End ‘Wrap Rage' By Alex Covert | Published 2008-11-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/no-more-wrap-rage-amazons-frustration-free-packaging References: [springwise](http://www.springwise.com/retail/frustrationfree_product_packag/) & [amazon](http://www.amazon.com/gp/help/customer/display.html?nodeId=200285450&tag=trenhunt0f-20) Did you know that there is a thing called [wrap rage](http://en.wikipedia.org/wiki/Wrap_rage)? Sure you did. Almost everyone has lost it at some point while trying to take something out of its packaging. Plastic wrapped. Air-tight. Dozens of wire ties. Well Internet retail giant, Amazon, says “no more!” Amazon is introducing a frustration-free packaging system. They are taking their 19 best-selling products and putting them in [easy-to-open packages](https://www.trendhunter.com/trends/meatcrafters). Brilliant! The gallery shows The Gallery of Wrap Rage on [Amazon.com](https://www.trendhunter.com/trends/wasa-crispbread). ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 23% | Activity: 11% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Frustration-free Packaging:** Opportunity to develop packaging solutions that prioritize ease of use and reduce consumer frustration. - **E-commerce Packaging:** Opportunity to revolutionize packaging for online retail, focusing on sustainable materials and efficient designs. - **Consumer Experience:** Opportunity to improve the overall consumer experience by minimizing packaging-related frustrations and enhancing convenience. ### Who This Affects Most - **Packaging Industry:** Disruptive innovation opportunities in developing eco-friendly, user-friendly packaging solutions. - **E-commerce Industry:** Disruptive innovation opportunities in reimagining packaging for online retail, streamlining the unboxing experience. - **Consumer Goods Industry:** Disruptive innovation opportunities in designing product packaging that simplifies the customer journey and promotes user satisfaction. ## Related on Trend Hunter - [Plastic-Cutting Retail Initiatives](https://www.trendhunter.com/trends/amazon-cuts-plastic.md) - [Ultra-Slim Delivery Boxes](https://www.trendhunter.com/trends/flap-it.md) - [Paper-Made Shrink Wrap Packaging](https://www.trendhunter.com/trends/traywrap.md) - [Camera-Equipped Delivery Parcels](https://www.trendhunter.com/trends/living-packets.md) - [Recycled Paper Protective Wraps](https://www.trendhunter.com/trends/scotch-cushion-lock.md) - [Sustainable Speaker Packaging](https://www.trendhunter.com/trends/sonos-packaging.md) - [Simplified Fastener Packs](https://www.trendhunter.com/trends/color-coded-packaging.md) - [Sustainable Battery Packaging](https://www.trendhunter.com/trends/battery-shopping-experience.md) - [Plastic-Replacing Packaging Sleeves](https://www.trendhunter.com/trends/mondi-hughold-paper-packaging-solution.md)