# Mind-Reading Dog Devices No More Woof Translates Canine Conversations for Pet Owners By Meghan Young | Published 2013-12-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/no-more-woof References: [fastcodesign](http://www.fastcodesign.com/3023686/why-a-mind-reading-dog-translator-isnt-nearly-as-crazy-as-it-sounds) & [indiegogo](http://www.indiegogo.com/projects/no-more-woof) At first, some might believe that No More Woof is a ludicrous device that has no chance of working. Fast Co. Design does point out that many media outlets have been more than skeptical. Yet after speaking with the creators, Swedish company [Studio Total](https://www.trendhunter.com/trends/barrow-street-loft), behind No More Woof, it is clear that there is more behind the technology than thin air. Working around a Epoc, an off the shelf EEG, No More Woof is able to discern very [basic mental states](https://www.trendhunter.com/trends/nuna-pendant), just like with humans. Further outfitted with a cheap Raspberry Pi processor and a portable speaker, and the device becomes even more 'sophisticated.' Currently in the process of raising a goal of $10,000 on [Indiegogo](https://www.trendhunter.com/trends/assistive-wearables), No More Woof could help ease the gap of communication between pet and owner. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 16% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Mind-reading Technology for Pets:** No More Woof uses EEG technology to translate basic mental states in dogs, presenting opportunities to create similar devices for other pets. - **Consumer AI for Pet Owners:** With No More Woof as an example, businesses can explore creating AI devices and apps for pet owners to better understand their animal's behavior. - **Wearable Technology for Pets:** No More Woof's EEG headset is an example of wearable tech for pets, opening doors for other wearable devices to monitor pet health. ### Sectors Adopting This - **Pet Industry:** No More Woof and similar devices have the potential to revolutionize the pet industry with new, cutting-edge technology. - **Consumer Electronics Industry:** Using EEG and AI to develop consumer electronics will create new opportunities for growth and innovation in the industry. - **Wearable Technology Industry:** No More Woof's EEG headset presents an opportunity for further growth in the wearable technology industry, particularly in the development of pet monitoring devices. ## Related on Trend Hunter - [AI Pet Companions](https://www.trendhunter.com/trends/woafmeow.md) - [AI-Powered Pet Collars](https://www.trendhunter.com/trends/shazam-band.md) - [Smart Canine Wellness Systems](https://www.trendhunter.com/trends/canine-wellness-system.md) - [AI-Driven Neurofeedback Systems](https://www.trendhunter.com/trends/neurofeedback-20.md) - [Pet-Specific Calling Devices](https://www.trendhunter.com/trends/calling-device-for-pets.md) - [Pet Communication Kits](https://www.trendhunter.com/trends/fluentpet.md) - [Wearable Smart Pet Devices](https://www.trendhunter.com/trends/whistle-health.md) - [Robotic Canine Companions](https://www.trendhunter.com/trends/metadog.md) - [Animal-Human Translation Concepts](https://www.trendhunter.com/trends/hanami.md)