# Legless Women Ads Moldovan Vodka Takes the Limbs out of Commercials By Walter Andri | Published 2005-12-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/no-more-womens-legs-or-large-vodka-in-moldovan-ads References: [news.agendainc](http://news.agendainc.com/mt-agenda/content/archives/2005/12/moldovan_govern.html) & [mosnews](http://www.mosnews.com/news/2005/12/27/advban.shtml) If you're looking for a place to take the kids where you won't have to look at ads with large bottles of vodka or women's legs, then you should visit the Moldovan capital, Chisnau. > Acting mayor Vasily Ursu said earlier that showing women’s legs on billboards was contrary to the standards of ethics and advised designers to look for a more creative solution than just capturing bare legs. > Ursu, however, said: “If you show me similar billboards in other cities, I may let them be used again.” However, currently all the advertising of local hosiery firm Ponti is being removed from the city’s streets. - MosNews ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 93% | Activity: 81% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Why This Trend Is Growing - **Ethical Advertising:** The rise of ethical advertising that does not objectify women or promote alcohol consumption. - **Creative Solutions for Advertisements:** Designers can explore creative solutions for advertisements that focus on promoting brands without the use of provocative imagery. - **Cultural Sensitivity in Advertising:** Advertising strategies need to take cultural sensitivity into account when creating campaigns for a specific market. ### Industries Being Reshaped - **Marketing and Advertising:** The advertising industry needs to adapt to changing societal values and embrace ethical advertising practices. - **Alcohol Industry:** There is an opportunity for the alcohol industry to invest in alternative forms of marketing that do not rely on objectification or promote irresponsible drinking. - **Fashion Industry:** Fashion designers and garment manufacturers can explore new ways to market hosiery products without relying on the objectification of women's bodies. ## Related on Trend Hunter - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Anti-Sexist Beer Campaigns](https://www.trendhunter.com/trends/bad-t-to-good-t.md) - [Law-Criticizing Ads](https://www.trendhunter.com/trends/liquid-death1.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Provocative Tequila Campaigns](https://www.trendhunter.com/trends/censored-truth.md) - [Dance-Centric Vodka Martini Ads](https://www.trendhunter.com/trends/vive-le-martini.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Strategic Moldovan Wine Expansions](https://www.trendhunter.com/trends/moldovan-wine.md)