# Violence-Combating Football Collaborations adidas and Arsenal Drop the No More Red Initiative By Amy Duong | Published 2022-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/no-more-red References: [hypebeast](https://hypebeast.com/2022/1/adidas-arsenal-no-more-red-youth-knife-crime-initiative-special-edition-white-jersey)  [adidas](https://www.trendhunter.com/trends/arsenal-football-club-and-maharishi) and [Arsenal](https://www.trendhunter.com/trends/no-more-red-campaign) work in collaboration to launch the No More Red initiative with the purpose of combating youth knife crime. The two join forces to create a special edition jersey to help invest and refurbish safe spaces to play football along with a mentorship scheme that pairs youth in the community with creatives. Some of the creatives include the names of Idris Elba, Reuben Dangoor, and Ian Wright. The jersey is all-white in terms of the color palette and is set to be worn by the team during the FA Cup 3rd round as they play against [Nottingham Forest](https://www.trendhunter.com/trends/immersion-timer). These kits won't be available commercially and will be donated to community organizations that help find the root causes of knife crime and violence. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 17% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Youth Violence Prevention:** Collaborations between sports brands and communities to combat youth violence can lead to the creation of new mentorship programs and safe spaces for children. - **Social Responsibility Camapaigns:** Developing social responsibility campaigns centered around sports can lead to a more positive relationship between the brand and consumers, as well as increased collaboration within local communities. - **Creative Partnerships in Sports:** Collaborations between athletes, artists and other public figures can lead to unique, limited edition merchandise and inspired marketing campaigns. ### Where This Applies - **Sports Apparel:** Sports brands can incorporate social responsibility initiatives into their product offerings for increased positive brand recognition and to combat issues such as violence and crime. - **Youth Outreach Programs:** Community organizations can partner with sports brands and athletes to provide more resources and mentorship opportunities for at-risk youth in their communities. - **Marketing and Branding:** Sports brands can leverage collaborations with public figures to create unique marketing campaigns and limited edition merchandise that resonate with consumers and promote positive social messages. ## Related on Trend Hunter - [Crime Safety Sports Campaigns](https://www.trendhunter.com/trends/no-more-red-campaign.md) - [Streetwear-Informed Sporty Kits](https://www.trendhunter.com/trends/arsenal-football-club-and-maharishi.md) - [Survivor Donated Fabric Kits](https://www.trendhunter.com/trends/fabric-of-the-community.md) - [Collaborative Football Fashion Capsules](https://www.trendhunter.com/trends/y3-predator.md) - [Rose-Centric Sports Kits](https://www.trendhunter.com/trends/real-madrid.md) - [Hand-Embroidered Jersey Collections](https://www.trendhunter.com/trends/someone-somewhere.md) - [Technical Football Collabs](https://www.trendhunter.com/trends/furon-v8-collection.md) - [Football Capsule Collections](https://www.trendhunter.com/trends/adidas-originals-x-bape.md) - [Tuxedo-Inspired Soccer Jerseys](https://www.trendhunter.com/trends/aik-and-nike.md)