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# Clean Beauty Blogs
'No More Dirty Looks' is a Lifestyle Publication with Ethics

By Social Business Editor | Published 2014-05-12 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/no-more-dirty-looks
References: [facebook](https://www.facebook.com/NoMoreDirtyLooks/photos_stream) & [nomoredirtylooks](http://nomoredirtylooks.com/the-authors/)

It's not all the time that you find a lifestyle and beauty blog that seems to have a conscious mind but 'No More Dirty Looks' is just that. Founded and run by the bi-coastal Siobhan O’Connor and Alexandra Spunt, the website offers an arrange of tips such as what kind of [natural deodorant](https://www.trendhunter.com/trends/zebra) you should wear during a hot and steamy summer and also recipe ideas for a Meatless Monday challenge.

The duo also have a book called *No More Dirty Looks: The Truth About Your Beauty Products and the Ultimate Guide to Safe and Clean Cosmetics*. The website itself, however, is similar to Into the Gloss, another popular beauty blog, but it may just be a little more *good* for you.

**Contact Information**
No More Dirty Looks [website](http://nomoredirtylooks.com/the-authors/)
No More Dirty Looks on [Facebook](https://www.facebook.com/NoMoreDirtyLooks)
No More Dirty Looks on [Twitter](https://twitter.com/nodirtylooks)

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 41% | Activity: 84% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Why This Trend Is Growing

- **Clean Beauty:** Opportunity for disruptive innovation: Develop and market clean, non-toxic beauty products to cater to the growing demand for clean beauty alternatives.
- **Lifestyle Publications:** Opportunity for disruptive innovation: Create online lifestyle publications that promote conscious and ethical living across various topics, such as beauty, fashion, and wellness.
- **Sustainable Cosmetics:** Opportunity for disruptive innovation: Innovate and produce sustainable cosmetics that minimize environmental impact throughout the entire product life cycle.

### Industries Being Reshaped

- **Beauty:** Opportunity for disruptive innovation: Introduce innovative technologies and ingredients to develop clean, safe, and effective beauty products.
- **Publishing:** Opportunity for disruptive innovation: Embrace digital platforms and create online lifestyle publications to cater to the conscious consumer market.
- **Cosmetics:** Opportunity for disruptive innovation: Invest in research and development to create sustainable cosmetic formulations and packaging that align with evolving consumer demands.

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