# Jet Pack Canyon Crossings Eric Scott's Record Breaking PR Flight By Rich | Published 2008-11-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/no-more-bridges-record-breaking-jet-pack-canyon-crossing References: [krdo](http://www.krdo.com/Global/story.asp?S=9405498) On November 24, 2008, Eric Scott took his spot in the record books, flying the highest and furthest with a jet-pack. If it was not already a daring enough record attempt, he decided to set the record flying over a 1,000ft deep canyon...without a parachute! His response? "This is the biggest [adrenaline rush](https://www.trendhunter.com/trends/gac-group) I've ever gotten!" It was not an attempt to investigate alternatives to using the bridge that spans the Canyon, but a publicity stunt used to promote the Go Fast Sports & Beverage company. Powered by a [hydrogen-peroxide-powered jet pack](https://www.trendhunter.com/trends/electric-aircrafts), Scott covered the 1,500 ft span of the Royal Gorge Canyon, in Canon City, Colorado, and reached the safety of the other side in only 21 seconds. His $200,000 jet pack was developed by Jet Pack International. Based on 60’s military technology, the jet pack is capable of speeds of up to 75 mph. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 32% | Activity: 44% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Jet-pack Technology:** The advancement of jet-pack technology can revolutionize the transportation sector, enabling faster and more efficient travel. - **Extreme Stunt Marketing:** Companies can capitalize on extreme stunts like jet-pack canyon crossings as a unique and attention-grabbing way to promote their brand and products. - **Adrenaline Tourism:** The popularity of adrenaline-inducing activities, such as jet-pack canyon crossings, can contribute to the growth of a niche market focused on thrill-seeking tourism experiences. ### Who This Affects Most - **Transportation:** The transportation industry has the potential to incorporate jet-pack technology to provide innovative and futuristic travel options, disrupting traditional modes of transportation. - **Marketing and Advertising:** The marketing and advertising industry can explore and adopt extreme stunts as a strategy to engage audiences and create buzz around brands, generating disruptive marketing campaigns. - **Tourism and Hospitality:** The tourism and hospitality industry can target thrill-seekers and adventure enthusiasts by offering adrenaline-focused experiences, catering to a niche market and setting themselves apart from traditional offerings. ## Related on Trend Hunter - [Daring World-First Aviation Maneuvers](https://www.trendhunter.com/trends/dario-costa.md) - [Underwater Jetpack Designs](https://www.trendhunter.com/trends/kikfin.md) - [Record-Breaking Skate Megaramps](https://www.trendhunter.com/trends/red-bulls-building-drop.md) - [Powerfully Propelled VTOL Drones](https://www.trendhunter.com/trends/vtol-drone.md) - [Motor-Driven Jumping Robots](https://www.trendhunter.com/trends/elastic-band-robot.md) - [Electric Hydrofoil Jet Skis](https://www.trendhunter.com/trends/valo-hyperfoil.md) - [Sensational Electronic Surfboards](https://www.trendhunter.com/trends/jetone.md) - [Powered Hyper-Speed Surfboards](https://www.trendhunter.com/trends/xsport-jetboard.md) - [Range-Roving Electric Hydrofoils](https://www.trendhunter.com/trends/electric-hydrofoil.md)