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# Sprawled Sofa Shoots
Soon Tong's 'No Mind, No Form, I Only Exist' Series is Languidly Lovely

By Meghan Young | Published 2010-12-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/no-mind-no-form
References: [behance.net](http://www.behance.net/gallery/No-Mind-No-Form-I-Only-Exist/860153) & [calibrepics](http://www.calibrepics.com)

Although the 'No Mind, No Form, I Only Exist' photo series seems very languid, there is a touch of tension in each image, as though the model is waiting for something or someone.

Photographed by Singapore-based Soon Tong, the 'No Mind, No Form, I Only Exist' photo series is [dark and moody](https://www.trendhunter.com/trends/between-the-lightness-and-the-darkness), seemingly reflecting an [eccentric existence](https://www.trendhunter.com/trends/osolo) of a wealthy widow. Get a glimpse of this amazing portfolio in the featured gallery.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 45% | Activity: 17% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Dark and Moody Photography:** Opportunity to create unique and atmospheric visuals in advertising and fashion industries.
- **Eccentric Existence:** Potential to cater to the lifestyle and luxury industries with products and experiences that embrace individuality and unconventional living.
- **Waiting for the Unknown:** Chance to explore the concept of anticipation and create innovative marketing campaigns that tap into the emotions of anticipation and mystery.

### Who This Affects Most

- **Advertising:** Opportunity to push creative boundaries and captivate audiences with dark and moody visuals.
- **Fashion:** Potential to incorporate eccentricity into fashion designs and styling to appeal to a niche market looking for unconventional fashion choices.
- **Luxury:** Opportunity to create unique and exclusive experiences based on the concept of eccentricity, targeting affluent consumers who seek one-of-a-kind offerings.

## Related on Trend Hunter

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- [Furniture-Expressive Magazines](https://www.trendhunter.com/trends/somewhere-magazine.md)
- [Material Tensions Collection](https://www.trendhunter.com/trends/between-the-lightness-and-the-darkness.md)
- [Plush Sculptural Lounge Sofas](https://www.trendhunter.com/trends/rokko.md)
- [Decadent Lounge Seating](https://www.trendhunter.com/trends/poet-sofa.md)
