# Missing Pet Campaigns The No Kill Louisville Ads Mimic Lost Dog Posters By Meghan Young | Published 2011-11-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/no-kill-louisville References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/11/no-kill-louisville-seen-missing-found-lost/) & [nokill-louisville](http://www.nokill-louisville.com) The No Kill Louisville ad campaign is sure to attract more eyeballs than a traditional print ad since it mimics lost pet posters that are often found on light posts and fences around residential neighborhoods. Similar to the [Rag & Bone SS11](http://www.trendhunter.com/trends/rag-bone-ss11-campaign) campaign, by disguising the ads as everyday bulletin posters, people become more drawn to it in order to figure out exactly what it is about. In this case, the No Kill Louisville ad campaign shows how this company helps [keep precious animals alive](https://www.trendhunter.com/trends/humane-world-for-animals) through necessary medical attention, adoption and donations. Conceived and executed by Roseville-based ad agency Kevin and Carl, these posters will surely strike a cord with people and encourage them to donate themselves. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 56% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Disguised Advertising:** Opportunity for brands to create advertisements that mimic everyday objects or experiences to capture consumer attention. - **Emotive Advertising:** Using emotional and relatable imagery in advertising to create a strong connection with the audience. - **Non-traditional Print Ads:** Innovative approaches to print advertisements that deviate from traditional formats to stand out and engage viewers. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity for ad agencies to create unique and attention-grabbing campaigns. - **Animal Welfare:** Innovative ways for animal welfare organizations to raise awareness and funds for their cause. - **Marketing:** Opportunity for marketers to create unconventional print advertisements that leave a lasting impression on consumers. ## Related on Trend Hunter - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Lost Pet Locators](https://www.trendhunter.com/trends/puppy-platoon.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Digital Dog Shelter Campaigns](https://www.trendhunter.com/trends/rare-breed1.md)