# DUI-Proof Beer No Jail Ale Keeps You Under the Legal BAC Limit By Elaine Davidson | Published 2011-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/no-jail-ale References: [canadianbeernews](http://www.canadianbeernews.com) & [cannerybrewing](http://www.cannerybrewing.com/NJPA.htm) A brewery in British Columbia, Canada has released a new pale ale beer with only 3.05 percent alcohol content to help keep drivers legal. The beer, called No Jail Ale, is produced by Cannery Brewing Company. Sales of the [full-flavored No Jail Ale beer](https://www.trendhunter.com/trends/1664-bire-00) have skyrocketed and the brewers have had to add a new tank capacity. "We knew it would be a challenge to get the flavor, color and body that we were looking for in such a [low alcohol profile](https://www.trendhunter.com/trends/lowabv-brown-ales)," said Cannery co-owner Patt Dyck to [Canadian Beer News](https://www.trendhunter.com/trends/gordie-howe). ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-alcohol Beverages:** Creating beverages with lower alcohol content to promote responsible drinking and reduce instances of drunk driving. - **Flavor Innovation:** Experimenting with ingredients and brewing techniques to maintain full flavor in low-alcohol beverages. - **Increased Demand for Responsible Products:** Consumers seeking out products that align with their values, such as No Jail Ale, which promotes responsible drinking and supports efforts to reduce drunk driving. ### Who This Affects Most - **Craft Beer:** Craft breweries can explore the development of low-alcohol options to diversify their product offerings and cater to health-conscious consumers. - **Alcohol Industry:** Alcohol manufacturers can invest in research and development to create innovative low-alcohol beverages that appeal to a wider consumer base. - **Transportation and Safety:** Companies in the transportation and safety sector can partner with breweries to promote responsible drinking and offer incentives for using low-alcohol beverages, contributing to safer roads. ## Related on Trend Hunter - [Sessionable Low-Alcohol Beers](https://www.trendhunter.com/trends/chilly-ones-beer.md) - [Refreshing Low-ABV Lagers](https://www.trendhunter.com/trends/brewdog-cold-beer-lager.md) - [Relaxing Alcohol-Free Beers](https://www.trendhunter.com/trends/impossibrew.md) - [Low-Alcohol Japanese Beers](https://www.trendhunter.com/trends/asahi-super-dry-dry-crystal.md) - [Booze-Free Fusion Beers](https://www.trendhunter.com/trends/weizen-radler.md) - [Full-Flavor No-Alcohol IPAs](https://www.trendhunter.com/trends/liberation-ipa-zero.md) - [Refreshing Low-Alcohol Beers](https://www.trendhunter.com/trends/nirvana-brewery.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Flavorsome Low-Alcohol IPAs](https://www.trendhunter.com/trends/lowalcohol-ipa.md)