# Celebrity Meme T-Shirts Taylor Swift's 'No Its Becky' Shirt Has Broken the Internet By Vasiliki Marapas | Published 2014-09-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/no-its-becky References: [refinery29](http://www.refinery29.com/2014/09/75168/taylor-swift-becky-t-shirt) & [mtv](http://www.mtv.com/news/1942818/taylor-swift-no-its-becky/) Taylor Swift's fandom nearly lost their minds when the singer stepped out in t-shirt emblazoned with the words "no its becky." While the phrase seems innocuous -- and a little nonsensical, I mean we all know it's Taylor Swift in that t-shirt -- it actually has a hilarious history. The phrase comes from a meme that originated on [Tumblr](https://www.trendhunter.com/trends/tumblr-campaign). One user posted an old picture of Swift, accompanied by a "horror" story about her former friend Becky, a "happy, popular girl" who met her tragic demise after "snorting marijuana at a party." When a fellow Tumblr-user suggested that the girl in the photo might actually be Taylor Swift, the adamant poster replied, "no its becky." Well, that's that, I guess! Swift showed that she's in on the joke by donning the t-shirt, sending the Internet into a frenzy in the process. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 40% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Meme Fashion:** Disruptive innovation opportunity: Creating a line of celebrity meme-inspired clothing that taps into popular Internet memes and viral moments. - **Social Media Fashion Influence:** Disruptive innovation opportunity: Leveraging social media to gauge and capitalize on trending memes and viral moments in fashion. - **Personalized Meme Merchandise:** Disruptive innovation opportunity: Developing a platform that allows consumers to create personalized merchandise featuring their favorite memes and viral content. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrating social media and popular memes into fashion design and marketing. - **E-commerce:** Disruptive innovation opportunity: Building an online marketplace specifically for meme merchandise and clothing. - **Social Media:** Disruptive innovation opportunity: Creating tools and platforms that help individuals and brands capitalize on viral content and memes on social media. ## Related on Trend Hunter - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Pop Star-Themed Animals](https://www.trendhunter.com/trends/taylor-swiftthemed-cats.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Surprise Album Reveals](https://www.trendhunter.com/trends/the-life-of-a-showgirl.md) - [Pop Singer Lyric Challenges](https://www.trendhunter.com/trends/swiftiepro.md) - [Themed Celebrity Activations](https://www.trendhunter.com/trends/sheraton-centre-toronto.md) - [Ketchup-Ranch Sauce Hybrids](https://www.trendhunter.com/trends/taylor-swift-1.md) - [Viral Mashup Condiments](https://www.trendhunter.com/trends/ketchup-and-seemingly-ranch.md) - [Model-Launched Pet Brands](https://www.trendhunter.com/trends/tate-taylor.md)