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# Plant-Based Dyed Hair Products
No Fade Fresh Shampoos and Conditioners Includes Several Options

By Michael Hemsworth | Published 2020-11-11 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/no-fade-fresh
References: [progressivegrocer](https://progressivegrocer.com/no-fade-fresh-color-depositing-shampoos-and-conditioners) & [nofadefresh](https://www.nofadefresh.com/)

The No [Fade](https://www.trendhunter.com/trends/dark-lovely) Fresh shampoos and conditioners are a premium range of products for consumer who color their hair and are looking for a way to keep it looking its best between trips to the salon. The products are capable of being used as an add-on with boxed hair color, while also being great for keeping color strong after it has been professionally done. The collection includes a wide range of natural colors, pastel colors and vivid shades that are all intended to help correct, maintain, refresh and even create high-quality color.

The No Fade Fresh shampoos and conditioners characterized by their [plant-based profile](https://www.trendhunter.com/trends/plantbased-haircare-formulation) that is also 100% vegan, while also being free from sulfates, gluten, Parabens, mineral oil and PPD.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 44% | Activity: 47% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Plant-based Hair Products:** Disruptive innovation opportunity lies in developing more plant-based hair products that are vegan and free from harmful chemicals, appealing to eco-conscious consumers.
- **Color Maintenance Solutions:** Opportunity for disruptive innovation in the development of hair products that specifically focus on maintaining and refreshing hair color, extending the time between salon visits.
- **Wide Range of Natural and Vivid Colors:** Innovative opportunity in expanding the range of natural and vivid hair colors available in shampoos and conditioners, catering to diverse consumer preferences.

### Where This Applies

- **Haircare:** The haircare industry has the opportunity to capitalize on the demand for plant-based, color-maintaining products that offer a wide variety of shades.
- **Beauty and Cosmetics:** Innovative products like No Fade Fresh shampoos and conditioners create opportunities in the beauty and cosmetics industry to meet the growing consumer demand for natural and vegan haircare options.
- **Eco-friendly and Sustainable Products:** Disruptive innovation opportunity for eco-friendly and sustainable product companies to develop haircare alternatives that are free from harmful chemicals and promote environmental consciousness.

## Related on Trend Hunter

- [Color-Friendly Shampoo Formulations](https://www.trendhunter.com/trends/shampoo-for-brilliant-color.md)
- [Free-From Hair Colors](https://www.trendhunter.com/trends/igora-zero-amm.md)
- [Ammonia-Free Hair Colors](https://www.trendhunter.com/trends/color-art-fresh-line.md)
- [Superfood-Backed Haircare Products](https://www.trendhunter.com/trends/deep-conditioning-treatments.md)
- [Gentle Plant-Based Haircare Products](https://www.trendhunter.com/trends/gold-hair.md)
- [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md)
- [Color-Preserving Hair Masks](https://www.trendhunter.com/trends/color-extend-mask.md)
- [Botanical-Rich Hair Products](https://www.trendhunter.com/trends/phytonutrient-infusion.md)
- [Vibrant Anti-Fade Hair Colors](https://www.trendhunter.com/trends/clairol-bold-bright.md)
